How working with drumBEAT’s team of specialists has helped Petaurum HR elevate its online
presence to accelerate its lead generation and grow its sales
Petaurum HR’s (Petaurum’s) relationship with drumBEAT Marketing began in 2016 after one of the
business’s directors, Adam Davey, was recommended drumBEAT by a previous colleague.
Adam was seeking the services of a strategic partner to help Petaurum drive more leads. A key priority
for Petaurum was to accelerate sales, and at that time, the business had limited in-house marketing
expertise, which created a challenge that was compounded by it also having limited time to focus on
upskilling internally. The answer for Adam and his business partner, Mark Dyer, was to engage an
outsourced marketing and IT services provider that they could rely on to help them.
After meeting with the drumBEAT team, a sound relationship was rapidly established, and
this saw Petaurum moving over to drumBEAT the management of many aspects of its
sales process and its digital marketing channels and platforms. This included drumBEAT
taking the reins of these functions for Petaurum:
Social media management, across both the
Petaurum HR and the Benefits Cloud brands
partnership microsites
Management of the customer relationship
management (CRM) system, data
acquisition and data cleansing
Over 1,100 visits a month to
Petaurum’s website, driving
consistent inbound enquiries and
lead generation growth.
Re-development of Petaurum’s
website every 2–3 years to keep
pace with evolving brand, services
and market positioning.
Development of a dedicated
microsite for a national trade
association, extending Petaurum’s
reach and partnership profile.
“We’re extremely happy with the support we receive from drumBEAT; the solutions and services its team provides
are very effective. But it’s more than that: they’re nice people, so working with them is very enjoyable. As
businesses, we’ve been through a lot together over the last 10 years. We’ve always been there to support each other
as business owners, and I think that demonstrates the strength of our relationship. It’s the kind of deep-rooted
connection that matters to us, and I know it matters to Chris and his team too. As a partner, drumBEAT mirrors our
values perfectly, which I can sum up in two words: trust and loyalty.”
Petaurum HR (a name that comes from the Latin word for ‘springboard’) is an HR services
business. It provides clients throughout the UK with various levels of support, from
providing ad hoc HR advice and one-off project delivery all the way through to working
with clients that are looking to fully outsource their entire HR function.
Having been established by founders Adam Davey and Mark Dyer in 2013, Petaurum
currently employs a team of six professionals across its two hubs in Lincoln and Suffolk.
The business is continuing to grow and expand its offering, providing clients with a myriad
of HR services, including team development programmes, people strategies and HR
systems implementation.
The directors – Adam and Mark – knew IT and digital marketing weren’t their areas of
expertise. The challenge for them was to find a partner they could trust to fill that skills
gap, support them on Petaurum’s growth journey and free up their time to concentrate on
revenue generation.
“Early in the life of Petaurum, it was obvious to Mark and me that we needed
to bring in some specialist external support to maintain and develop our sales
and marketing platforms and to raise our profile across all digital touchpoints.
“A previous colleague of mine recommended drumBEAT to me during a
conversation we were having about sales, sales processes and finding ways to
drive high-value traffic to our website. They recommended I speak to the guys
at drumBEAT, and within a week Chris (Allbones) came over to see us at our
Lincoln office. We hit it off immediately and started working together.
“Nearly a decade into the relationship, I don’t underestimate what a difficult
task it’s been to establish the right approach to Petaurum’s digital engagement
through its website and socials. The sector we operate in has changed hugely
since we established the business, which means our narrative has also
evolved; the content we’re producing with drumBEAT’s help often needs to be
quite nuanced. When it comes to accurately capturing who we are, what we
do and why we do it, Ashleigh and Heidi always do a great job. They’re
absolute superstars.”
These are some of the key solutions,
results and impacts that Petaurum has
benefitted from as a result of working with
drumBEAT, as Adam explained:
“I think the above-and-beyond nature of the drumBEAT
team’s approach is what makes them quite unique. Chris
and his team never stop at the minimum delivery
requirement; they always do more than what’s expected.
For example, we recently asked them to design some
exhibition assets for us. In the end, they didn’t stop at just
designing them; they spent time researching and
sourcing the right stand solution for us and took care of
all the delivery arrangements. Every project we entrust
them with just feels effortless.”
“Because of the length of time that drumBEAT has
worked with Petaurum, they completely feel like part of
our team. They get us, they get HR, and they get which
skills gaps they can naturally help us bridge. Brought
together, that means their strengths perfectly dovetail our
own. So when it comes to creating our content for us, for
example, they understand what it is we’re trying to say
and they write in our voice. Every article, blog and email
they write for us has our DNA running through it. It’s all
totally seamless.”
“The number of visitors to our website has increased dramatically since we’ve been working with drumBEAT, and this has transformed
the volume of inbound enquiries we now receive. Historically, the nature of what we do is all about relationships, human contact and
people, so getting a website enquiry was extremely rare for us. In terms of our online presence, the team at drumBEAT have helped us
do good things consistently and over a long-enough period of time, and everything just clicked. They provided the magic ingredient we
needed to attract the consistent flow of online enquiries we’re now receiving.”
experience of working with drumBEAT
this way:
“drumBEAT is the first and only digital marketing agency we’ve ever engaged. Since
the very early days of working with them, we’ve always felt we’re in real partnership
territory with Chris and his team. We’ve always seen their services as an investment
rather than a cost, and we feel we get a good return on spend. Chris instinctively
understands the importance of good customer service and relationships, and he
works hard to build on both. What’s particularly rare in Chris’s case is that he
possesses both technical acumen and an elevated level of marketing know-how,
which is a powerful combination in terms of the value he – and, in turn, his team –
brings to Petaurum.
“We’ve doubled in size in just the last two years, and we probably couldn’t have done
that without drumBEAT’s help. Looking to the future, we’re now focusing on building
on the success of our consultancy services, and I’ve no doubt that drumBEAT will
play a huge role in helping us acquire more business-enterprise clients, too. Serving
two distinct markets will present a number of challenges in terms of the website and
how we need to evolve, and it’s good to know the drumBEAT team are there to help
us navigate the complexities and ensure the website adapts and rebalances as we
introduce more of an implementation focus.”
