Customers are increasingly asking AI tools such as ChatGPT, Google AI Overviews and Microsoft Copilot to recommend businesses instead of browsing pages of search results.
“The question is no longer: ‘Can people find your website?’ It’s becoming: ‘Will AI recommend your business?'”
At drumBEAT, we help businesses improve their AI Visibility by making them easier for AI to understand, trust and recommend.
Helping your business become Visible. Trusted. Recommended.
AI Visibility isn't about gaming AI
It's about building a business AI has confidence recommending.
These focus areas matter:
Clearer messaging
Stronger trust
Greater authority
A consistent online presence
A better customer experience
These are the same things that help people choose your business too.
The VISIBLE Framework
Seven pillars that make your business AI-ready
V
Visibility
Can AI find and understand your business? Your presence across the web must be clear, consistent and crawlable by AI agents and large language models.
I
Identity
Does AI know who you are? Your brand identity, USPs and differentiators must be communicated clearly so AI can accurately represent your business.
S
Signals
Are you demonstrating trust and credibility? Trust signals such as reviews, accreditations and third-party mentions show AI your business is reputable.
I
Influence
Do others recognise your expertise? Authority is built through thought leadership, guest articles, PR and meaningful industry presence.
B
Brand
Is your business represented consistently? A coherent brand presence across all platforms helps AI build a reliable picture of your business.
L
Legitimacy
Can AI trust the people behind your business? Human authorship signals, leadership profiles and E-E-A-T factors validate the humans driving your brand.
E
Experience
Does your website deserve to be recommended? Page speed, structure, clarity and user journeys all factor into whether AI views your site as worth surfacing.
Our Process
How We Work
01
VISIBLE Check
(Free)
A complimentary snapshot assessment of your current AI visibility across the seven VISIBLE™ pillars, identifying your biggest opportunities.
02
VISIBLE Report
A deep-dive audit measuring your business against competitors and industry standards across all seven pillars, giving you a clear baseline score.
03
VISIBLE Review
A collaborative workshop reviewing benchmark findings with your team, prioritising the improvements that will have the greatest AI visibility impact.
04
VISIBLE Roadmap
A structured, actionable plan mapping out exactly what needs to be done, by whom and when — aligned to your resources and business goals.
05
Implementation
We work alongside your team — or lead the way — to execute the roadmap, from technical fixes and content creation to trust signal integration.
06
VISIBLE Partner
Ongoing monthly partnership providing continuous monitoring, optimisation and strategic guidance as AI search continues to evolve.
Each stage builds on the last, moving from understanding to practical implementation and ongoing optimisation.
TAKE THE NEXT STEP
AI VISIBILITY
REPORT
You actionable AI Visibility Report.
The AI Visibility Report is our VISIBLE Benchmark: a deep-dive audit that scores your business against competitors and industry standards across all seven VISIBLE pillars — Visibility, Identity, Signals, Influence, Brand, Legitimacy and Experience.
You’ll get: a clear, scored baseline of your AI visibility today, a breakdown against competitors pillar by pillar, and the priorities that feed straight into your VISIBLE Roadmap.
Launch Offer Pricing
£499
ex VAT
The full VISIBLE Benchmark, 7-pillar AI visibility audit
BULK DISCOUNTS AVAILABLE
Ordering AI Visibility Reports for multiple sites, brands or clients? Get in touch — bulk pricing available.
£499 BECOMES CREDIT
Move onto a minimum 6-month retainer straight after your report, and the full £499 is credited against your first month’s fee.
Get in touch for a hassle-free talk with our AI specialists
What We'll Help You Improve
Clearer Messaging
Clearer messaging using StoryBrand principles — so AI and humans alike instantly understand what you do, who you help and why you’re the right choice.
Stronger Trust
Stronger trust through reviews, case studies and credibility signals — building the evidence base that makes AI confident in recommending your business.
Greater Authority
Greater authority through thought leadership and content — positioning your business as the go-to expert in your field across digital channels AI reads.
Better Technical Foundations
Better technical foundations including website structure, schema markup and speed — ensuring AI can crawl, interpret and index your site without friction.
Better Customer Experience
Better customer experience through improved journeys and conversion optimisation — because AI favours businesses that genuinely serve their customers well.
Exclusive Partnership
Why drumBEAT?
We’re one of only two UK AI Trust Signals partners, but technology alone isn’t enough.
We combine specialist AI insight with experienced marketing consultancy, practical implementation and long-term partnership. We don’t just produce reports we help you implement meaningful improvements.
AI Trust Signals Partner
Verified Partnership
UK Specialist
National Coverage
Our Philosophy
AI Informed. Human Led.
AI helps us analyse.
People make the decisions.
We believe AI should augment human expertise, not replace it.
Book your free VISIBLE™ Check
Discover how visible, trusted and recommendable your business is in the age of AI search.