The Drum

Welcome to The Drum, your source for all things going on at drumBEAT Marketing UK and everything digitally related you could ever wish to know!


Digital Marketing Agency Have Launched New Retford Hub

Following recent successes, drumBEAT Marketing UK are expanding their offices into the Retford Enterprise Centre The digital marketing agency are excited to grow and develop the business within the North Notts region, as their new office will be based at The Retford Enterprise Centre. drumBEAT Marketing UK currently have offices in the heart of Gainsborough at The Plough Business Hub, along with their U.S sister agency based in Houston, Texas. Established in 2014, drumBEAT Marketing UK have established themselves as leaders in the digital marketing field. With clients both local, national and international, the digital marketing agency have continued to
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3 Things You Need to Know about the Facebook Newsfeed Update.

The beginning of 2018 saw CEO of Facebook, Mark Zuckerberg make a major announcement about a significant change to our Facebook Newsfeeds. Zuckerberg wrote that his ‘2018 resolution’ is to get our Facebook Newsfeeds back to basics, that is, Zuckerberg wants to give friends, family and groups you are a member of more prominence on our feeds, while businesses, brands and media must take a step back. Previously, the aim of the game was to get people spending more and more time on Facebook, and as a result of this, our Facebook feeds were becoming increasingly overcrowded with memes, videos
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5 Digital Marketing Trends to Watch in 2018.

Digital Marketing is rapidly evolving, with the growing sophistication of artificial intelligence in chatbots, along with a growing consumption of video content, the coming years will be interesting to swatch. However, what does 2018 have in store for digital marketers? Below we have compiled our top 5 trends to watch in 2018. 1. Show, Don’t Tell: Video Marketing First and foremost is the rise of video marketing. Video is becoming the most popular and influential form of digital content for businesses today and if done right, it can have a very positive impact on your business. Video will account for
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Create the Perfect Instagram Business Profile for Your Brand

Are you ready to refresh your Instagram feed? Or perhaps you don’t have one yet and would like to start! With over 15 million business profiles worldwide, people come to Instagram to be inspired and discover new things they care about, which luckily for you includes content from brands and businesses. Instagram has become a great way for visually sharing your business, expanding your audience and encouraging them to visit your website. Your social presence means a lot to your potential customers. According to the Sprout Social Q3 2016 Index, 57% of consumers said they’re more likely to buy from
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Social Media – How to Measure My Success?

It’s no secret that using social media channels to promote your business is a marketing strategy that more and more people are using. However, how can you determine whether a social media strategy is proving beneficial to your business? How do you know if the time and money that you’re spending on social media is actually working? While it may be desirable to find a guide that claims to give you all the answers, particularly if you are fairly inexperienced with social analytics or analytic technology for that matter, the truth is that what you should measure depends on what
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Volvo are Miles Ahead of the Rest – Why we Love Their Volvo Interception Campaign

On February 1st 2015, the day of the Super Bowl, an interception was set to happen. The Volvo Interception. On the biggest marketing day of the year in America, Volvo decided not to pay millions for a commercial, but to think outside of the box. Volvo proposed that whenever ANY car commercial aired throughout the game, people should tweet #VolvoContest for a chance to win one of five new XC60 Crossovers – each tweet would gain a response from Volvo as the next step was to explain why the chosen people deserved to win. What some have described as lazy
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3 Reasons to Use Facebook Ads

When you think about it, pretty much everyone you know is on Facebook. Aren’t they? From your nieces and nephews to your aunts, uncles and Peter who lives next door, it’s actually harder to think of people you know that AREN’T on Facebook. That probably explains why it has 2 BILLION average monthly users – a number that is still rising steadily – far more than ANY other social network. According to an eMarketer study, 96% of social media marketers consider Facebook the most effective social media advertising platform. If you aren’t investing any money in Facebook ads yet, well, it seems
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How to Get More Instagram Followers for Your Business

Instagram is key for social engagement, offering direct and visual communication in one place – perfect for businesses. From market research, marketing campaigns, customer service and feedback, Instagram offers more than most social media channels when it comes to digital marketing. Here at drumBEAT we understand that for some using Instagram can feel slightly alien – here’s how we make it work for you and gain more followers on Instagram Target your audience Use a dedicated hashtag that is memorable and use it across multiple channels. This way customers are likely to make the link between seeing your brand on
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How Businesses Can Effectively Use Instagram

Instagram isn’t just for personal use. When used well it can be a powerful platform for businesses. Especially useful if what you do is visual – however, Instagram has a place for most companies. If you’re worried about using it, we’ve put together the most important tips for ensuring that your business benefits from Instagram. Be creative in showing what you do By not focusing on the product too much and giving more emphasis to the solution that you provide you won’t leave your followers feeling bombarded by posts that are too specific. The posts you publish need to be
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5 Myths About Video Marketing Clarified

Here we will clear up common myths about video marketing. It’s fun, it’s interactive and your audience love it. 1 – Video marketing costs too much Video marketing can be as affordable as you want it to be. Buyers, consumers and potential customers value authenticity over production value. For this reason we are seeing a lot more user created content. If the point that you’re making is valuable – don’t worry about a low budget. 2 -Video marketing is awkward Most people see making videos as something that needs heaps of preparation, scripts, equipment and paid actors. Modern video marketing
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