The Drum

Welcome to The Drum, your source for all things going on at drumBEAT Marketing UK and everything digitally related you could ever wish to know!


My Work Experience Week at drumBEAT Marketing UK

A Short Introduction About Me – Hannah I am a student doing a week of work experience on social media marketing at drumBEAT Marketing UK. I have thoroughly been enjoying my time here, it has been a whole new experience to learning in a class room. I really enjoy art and design as well as IT in and out of school. Prior to coming here, I had no idea what work experience would be like, never mind working. I haven’t finished my work experience yet, however I already have a better understanding of the world of work and what is
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The Top 3 Reasons Why You Should Be Using Affiliate Marketing

What is Affiliate Marketing? Affiliate marketing campaigns are where businesses pay affiliates (or an affiliate network) a commission for sending them website visitors, leads or customers. Affiliate marketing campaigns continue to grow in popularity. In 2017, the UK saw £1.578 billion spent on affiliate marketing, with it having no signs of slowing down in 2018. For example, large well-known companies such as L’Oreal work with affiliates such as make-up and beauty bloggers, to promote their new products. The affiliates may post the specified links to L’Oreal’s new product on their YouTube video description box, or via their blogs or websites.
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Facebook Privacy 101: What You Need to Know

With the recent Cambridge Analytica scandal, Facebook users across the globe are now questioning exactly how their data is being stored, gathered and used. Fortunately, Facebook is equipped with various privacy levels, blocking abilities and data-gathering settings. However, you may be wondering where to start making sense of the dizzying array of privacy options offered by the world’s largest online social network. As a result, we’ve compiled a quick and simple list below to help you manoeuvre them all. Read below to find out more! How to Adjust Privacy Levels Facebook boasts a slew of privacy levels pertaining to different
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Top 5 Tips for Growing Twitter Followers

With over 300 million active Twitter users, standing out in the crowd isn’t easy — especially if you’re just repeating the same Twitter patterns day in and day out. So, the team at drumBEAT have compiled our top 5 tips on growing your Twitter followers! Read on to find out how. Tweet Multiple Times Per Day A lot of people replicate their Facebook posting strategy on to Twitter. This means that their Twitter feed will only be publishing a few pieces of content per week. However, versus the likes of Facebook or Instagram, Twitter requires a more aggressive content publishing
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Tips for Making the Most out of your Social Media Campaigns

Social Media has hugely changed the way that companies can communicate with their customers. It has become an essential two-way conversation that allows companies to interact with their audience and delve deep into customer care. But all of this is useless if your social media campaigns aren’t living up to your customer’s expectations and needs. So how do you even start to look at how to make the most out of your social media campaigns? Well, start off by digging out your social media marketing strategy if you have one, if you don’t, this is the perfect opportunity to get
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The Future of Voice Marketing

Voice-enabled technology has grown massively over the last couple of years and there’s no sign of it slowing down. So with consumers jumping onto the smart speaker bandwagon, it’s important that brands start to think about how they can introduce this fast-growing technology into their digital marketing campaigns. A huge 9% of UK households owned an Amazon Echo only one year after the device had been released, and with more and more brands zoning in on this growing technology, these statistics are only set to keep on rising. But you might wonder how this sort of technology could possibly work
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What is Influencer Marketing and How Can it Benefit Your Business?

What is influencer marketing? Maybe you’ve heard about influencer marketing but you’re not quite sure what it is and whether or not it’s something that you should be incorporating into your digital marketing strategy? To put it simply, influencer marketing is when a brand uses a well-known figure, such as a celebrity, to promote their products online and in particular, social media. You may have seen a lot of these posts on Instagram, where you can find influential figures and celebrities promoting products such as clothing, health & beauty products and even food. So what sort of benefits could you
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drumBEAT’s New Retford Hub

Following recent successes, drumBEAT Marketing UK are expanding their offices into the Retford Enterprise Centre. The digital marketing agency are excited to grow and develop the business within the North Notts region, as their new office will be based at The Retford Enterprise Centre. drumBEAT Marketing UK currently have offices in the heart of Gainsborough at The Plough Business Hub, along with their U.S sister agency based in Houston, Texas. Established in 2014, drumBEAT Marketing UK have established themselves as leaders in the digital marketing field. With clients both local, national and international, the digital marketing agency have continued to
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3 Things You Need to Know about the Facebook Newsfeed Update.

The beginning of 2018 saw CEO of Facebook, Mark Zuckerberg make a major announcement about a significant change to our Facebook Newsfeeds. Zuckerberg wrote that his ‘2018 resolution’ is to get our Facebook Newsfeeds back to basics, that is, Zuckerberg wants to give friends, family and groups you are a member of more prominence on our feeds, while businesses, brands and media must take a step back. Previously, the aim of the game was to get people spending more and more time on Facebook, and as a result of this, our Facebook feeds were becoming increasingly overcrowded with memes, videos
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5 Digital Marketing Trends to Watch in 2018.

Digital Marketing is rapidly evolving, with the growing sophistication of artificial intelligence in chatbots, along with a growing consumption of video content, the coming years will be interesting to swatch. However, what does 2018 have in store for digital marketers? Below we have compiled our top 5 trends to watch in 2018. 1. Show, Don’t Tell: Video Marketing First and foremost is the rise of video marketing. Video is becoming the most popular and influential form of digital content for businesses today and if done right, it can have a very positive impact on your business. Video will account for
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