It’s unbelievable to say that we are now 100 days down the line since we were told to stay at home, in light of the COVID-19 pandemic. 100 days is a long time, and a lot can happen! As a business, and a small team, we took this opportunity to adapt and strive in the face of uncertainty.
‘Never put all your eggs in one basket’ is a simple piece of advice. So, why don’t some take this on board with their marketing strategy? There are numerous definitions for what a marketing channel is but put simply, it is anywhere that you can spread information about your business. This can be for […]
We have put together some SEO tips to help you to boost your Google rankings and reap the benefits that brings. They are in line with top 2020 SEO practices, but they don’t just stop there. They’re a look to the future, given the consistent importance they have received so far. Implementation of these […]
Website mistakes are one of the easiest ways to turn people away from your business. It’s essential that when people reach your website, the experience is the best it can be. Users are unforgiving when it comes to website mistakes and will quickly leave your website if there are issues. We have put together some common website mistakes that are often easy to solve and can really help your website grow.
LinkedIn Events and Pulse are two of LinkedIn’s newest features and have been designed to help users to maximise their use of the platform, connect even further and reach wider networks
Here we have picked a selection of Shopify’s latest updates that we think are going to be the most useful moving forward for eCommerce websites. As a Shopify Partner we are always looking at their up and coming releases to see how we can apply them to our customers!
Sending e-shots is nothing new and has been part of the marketing mix for years. However, many companies are put off including this in their strategies. Why? Because we all hate getting annoying spam emails, and because junk filters now render many bulk emails useless. But that is not a reason to avoid e-shots. […]
A website should evolve as your business grows and it’s important to keep adding fresh content as, just because your website is live, it doesn’t mean it is ever truly finished.
Look at what is in place already and ask yourself how it can be improved. This can be from simple text changes, adding new pages or even new features such as booking systems and events calendars.
Engagement has typically always been a common metric for evaluating social media performance. Although it doesn’t necessarily translate into sales, it reflects the value of a business’ social media efforts.
Engaging in new and current audiences is difficult and can leave you scratching your head for ideas. Getting engagement on your posts increases your brand awareness and compliments your other forms of marketing.