The meteoric rise in AI is radically changing the way potential clients and
customers are locating and choosing goods and services, such as yours, and
that means it’s fundamentally changing the way your website is found.
“The question is no longer: ‘Can people find your website?’ It’s
becoming: ‘Will AI recommend your business?'”
Understanding the new landscape of AI search and
Google AI Overviews.
ChatGPT and Google AI Overviews are increasingly becoming trusted by buyers when searching for goods and services like yours. Some reports suggest that 80% of consumers now rely on ‘zero-click’ results in at least 40% of their searches.¹ ‘Zero-click’ simply means that, when people are entering questions into a search engine such as Google, the content that best answers the question asked appears
directly in the AI summary on the search engine results page (SERP), which potentially eliminates the need for them to search further.
That’s why ensuring your business’s content appears in the AI summaries of the leading AI models is more important than ever. To make sure you’re seen (and ultimately chosen), you need to make certain your organisation has the strongest authority signals.
(1 Sommerfeld, N., McCurry, M., and Harrington, D. (n.d.). Goodbye clicks, hello AI: Zero-click search redefines marketing. https://www.bain.com/insights/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing/ [accessed 1 June 2026])
with that?
“At drumBEAT, we can assess your website’s searchability and then reconfigure it to ensure that, when people enter questions into a search engine for which your company is the answer, then content from your website appears directly in the AI summary on the SERP.”
To do that, our content and web-structure specialists can evolve your website so it’s ‘AI-search ready’,
which starts by us helping you rebalance your website’s focus to ensure click-focused search engine
optimisation (SEO) and answer engine optimisation (AEO) are considered and applied equally. Ultimately,
our AI-search specialists will work with you to maximise your opportunity to be the trusted source that AI
summaries reference.
We help you to embrace an ‘answer first’ structure, which will include us writing concise, question-based headings.
We make sure your content is well researched, well written and optimised and that the hierarchy of your on-page content ensures
answers to the questions your target audience is asking are provided within the early sections of each page.
We create written content that clearly demonstrates experience, expertise, authoritativeness and trustworthiness (EEAT).
Authoritativeness with
AI Trust Signals
When it comes to demonstrating your trustworthiness in
particular, we’ve got some serious AI-search insight and
expertise in our corner.
drumBEAT Marketing is currently one of only two certified AI
Trust Signals agency partners. That means we have powerful
tools at our fingertips – tools that enable us to help you make
certain you’re the recommended service provider your
audience finds in their zero-click search.
AI Trust Signals measure your brand’s authoritativeness by
analysing the signals that human buyers look for in trusted
brands, alongside what the leading AI models look for, to
include them in citations and recommendations.
How can we at drumBEAT Marketing
help you ensure that happens?
We have the power of AI Trust Signals in our arsenal, and we’re one of only two AI Trust Signals certified partners in the UK. AI Trust Signals measure your brand’s authoritativeness by analysing the signals that human buyers look for in trusted brands, alongside what the leading AI models look for, to include them in citations and recommendations.
When you work with our team at drumBEAT, you’ll have access to this transformational service.
As an AI Trust Signals partner, we can do this:
Carry out a free audit on your existing website regarding its AI-search effectiveness.
Provide you with our top-line findings in a simple report.
Once you’ve digested our suggestions, if you’d like us to, we can provide you with a proposal to put
these findings into action, both by rewriting your content and restructuring the website to optimise the
content to ensure your online presence is completely AI optimised.
Contact us to book a discovery call to arrange your free AI-search-
effectiveness audit.
Get ahead of the curve. Your competitors are likely still focusing on 2010s SEO. It’s time
for AEO.