Social Media has hugely changed the way that companies can communicate with their customers. It has become an essential two-way conversation that allows companies to interact with their audience and delve deep into customer care. But all of this is useless if your social media campaigns aren’t living up to your customer’s expectations and needs. So how do you even start to look at how to make the most out of your social media campaigns? Well, start off by digging out your social media marketing strategy if you have one, if you don’t, this is the perfect opportunity to get started!
Quality over Quantity
Social media is all about quality over quantity. The last thing you want to be doing is exhausting your efforts over multiple channels if the content you’re sharing isn’t high quality. Do some research and find out which social media platforms work best for you and your business goals. Then take some time to develop your social media strategy. Focus your time on planning and producing quality content, and then choose the platforms that fit with your business goals.
Keep your Content Simple
Making sure that your content is relevant is really important. But it’s also incredibly important to make sure that your content is simple and straight-to-the-point. Social media is saturated with content, and if audiences are having to read lots of information, they’re probably going to switch off and scroll away from your posts. If you’re wanting to share content such as blogs and articles, brilliant. But consider sharing a graphic which displays a bold and enticing title and encourage your audience to visit your website instead.
Timing is Everything
So you’ve created some fantastic content that you want to start sharing on your social media channels. But before you go ahead and start posting, do some research into when your audiences are active on social media. If you’ve spent hours working on a new blog that you want to share, you want to make sure that you’re distributing it at a time when your audience is online. Most platforms provide insights tools which can help you to identify when your audience is online.
Creatively use Trending Topics
Jumping onto trending topics and using them as part of your marketing campaign can be an ingenious way of getting more attention on social media. It’s a chance to be creative and give your audience something new to talk about. Is there a special event coming up that you could use to launch a competition? Take advantage of anything that has the potential to create discussion. Encouraging your audience to get involved with your business on social media is a great way to gain more reach whilst building your brand persona. Whatever the occasion, these opportunities are great for sparking attention and really getting your audience interacting with you online.
Use the Newest Features
Social media channels are continuously introducing new features that they think will enhance the user experience. It’s important that you keep up to date with new features online and use these as part of your ongoing marketing campaigns. Live videos have become immensely popular over the last year and audiences love to engage with them. It’s super easy to start a live video, and you can even do it straight from your mobile device too.