Conquer The Search Engines
As one of the leading SEO agencies in Lincolnshire, we not only work with clients across the county but across the globe. We also white label for other agencies that offer SEO as a service. Helping people get more relevant traffic and ultimately sales/ leads through Google, Bing and other search engines is a core specialism.
Our team has a wealth of expertise in helping business websites to perform well in the search engines. Over the years drumBEAT have gained a reputation for our expert knowledge and experience in this area. Members of our team are key influencers in well-known SEO communities such as MOZ and are regularly hired to present at conferences and industry events.
What is SEO?
Search Engine Optimisation (SEO) is the process of optimising your website so that it ranks highly in search engines (such as Google or Bing) for the keywords that are most relevant to your business. It’s no good having a great looking website if nobody can find you! Do you know what you rank for or how to see what keywords are generating you traffic in Google? If the answer is no then we can help you establish this and devise a strategy to help improve your results. All sites should have some form of Analytics software installed. Google Analytics is free and will show you what traffic you’re getting and how visitors are interacting with your website.
Areas of SEO
SEO Audit / Review: This is the starting point for any SEO campaign as we need to know what is already in place and what needs improving. Following a report with a clear set of recommendations we tend to move into a retainer where we build a strategy around this and perform keyword research. Sometimes companies want us to do this piece of work as a one-off or as part of a consultancy role where we advise on changes and strategy and the clients team then implement them.
Local SEO: If you’re a business that focuses on its local area to deliver products or services then this is a key area for you. Based around your physical location we look to make sure that your Google My Business presence is set up and optimised. Along with this we optimise your website for relevant local keywords and make sure that you have all the required local directory listings/citations. We have gained a lot of experience with local SEO over the years and have a strong strategy to get you dominating your local search rankings.
Ecommerce SEO: If you sell products online and want help to improve your organic traffic then make sure you give us a call. We have worked with many ecommerce clients over the years and have helped them significantly increase their revenue through organic traffic. Our process has helped online stores go from generating just a few thousand pounds a year to having 6 and 7 figure turnovers.
International SEO: If your business operates internationally then you need an SEO strategy that will target and help you rank in specific countries. We’ve worked on projects in many different countries helping businesses grow their brand. From American clients to those in Europe we’ve gained knowledge and experience in marketing companies internationally.
Types of SEO
Technical SEO: This focuses on the none-content related areas of your website. This includes everything from your sites structure to the overall user experience and engagement. This is where SEO meets CRO (conversion rate optimisation). It’s not only important to get visitors to your site but to make sure that they’re engaged and taking the desired actions, whether it’s filling out a contact form or buying a product. Engagement is a very important aspect for websites and one that Google takes into account. It’s vital to remember that Google and other search engines want to be the best information resource and as such serve the most relevant content to searchers. If somebody finds your page in the search results for a term, clicks on it and then only spends a few seconds before returning to the search results it’s a clear indicator that your content isn’t relevant to that search term. This is why it’s important to make sure you encourage visitors to stay on your site for longer and visit multiple pages. One of the most basic metrics around this is bounce rate. If your site has a high bounce rate then this indicates that it isn’t serving the visitors as well as it could or the user interface needs looking at to help improve the user journey.
When we are working on a website here are some of the technical areas we look at and work on if necessary:
Site speed – The speed at which your site loads is very important. For every second extra it takes to load studies have found that you lose approximately 7% in conversions. There are many different elements that can impact the speed of sites from the hardware it is hosted on to the actual size of pages. A common mistake we often find on website, especially visually appealing sites, is images that are massively high resolution and haven’t been optimised for web. It is important to remember that people are impatient, and they won’t wait around for your site to load if it’s slow! You can run a basic test to see how quick your site is here
Mobile Friendliness – mobile optimisation is the process of making sure that your site provides mobile visitors with the best possible experience. One of the most efficient ways to optimise your site for mobile is to make it fully responsive so that elements scale and adapt depending on the device screen size and resolution. Since 2016 more people are searching Google on a mobile than any other device and as such Google has moved to mobile-first indexing. Mobile-first indexing essentially means Google primarily uses the mobile version of a sites content to rank. You can see how mobile friendly Google says your site is here.
Indexing – how many pages are indexed or not-indexed.
Crawlability – is your site as crawl friendly as it can be? – we look at the directory and page structure making sure that there are no 404 pages, 301 redirects are in place and also internal links aren’t pointing to old URLs.
Site Architecture – internal linking and how all the pages relate to each other. Do you know what your site hierarchy is or how many levels your site has? Is your most important content/pages at the top of the hierarchy?
Structured data – this gives the extra information you see in the search results; a classic ecommerce example is the price in the search results where a product ranks. Structured data allows the search engines to better understand and rank your content. It also feeds elements of Google such as the knowledge panel. You can test to see what structured data is on your pages here.
Security – making sure that your site is secure and malware free is imperative. At the very base level there’s making sure you have an SSL certificate in place, so that your website loads under the https protocol and displays a padlock in the browser address bar.
When implementing any on-page SEO we always start with keyword research in order to establish what keywords to target and what keywords related to your website/business people are actually searching for.
Once your keywords are established the next step is to start optimising all the key content elements of your website such as page titles, meta descriptions, h1 headers, h2-h6 headers, body content and more.
At the core of any SEO strategy comes content and we create a lot of content for our clients. Some clients have 15,000 words a month written for them. However, it is imperative to remember that not all content is created equally, and you must remember the E-A-T principle when formulating your websites content strategy. E-A-T stands for Expertise, Authority and Trust. These are the three areas Google measures when deciding whether you/your site should be considered a leader in their field. This area is too in-depth to fully cover here, however our strategy looks to incorporate this by making sure we build a strong brand with strong content that fulfils the customer’s needs. One thing to remember is that the average content length for a page ranking in the top 10 for any keyword on Google has at least 2,000 words [serpIQ].
The focus of off-page SEO is to build your sites authority in the eyes of the search engines. The majority of this side of SEO focuses on earning links from other websites. At a base level links are a vote of confidence in the eyes of the search engines and they are still very much an important ranking factor. However, it is important to remember that all links are created equally, and focus shouldn’t be on volume but on quality and most importantly, relevancy. Once you have established what keywords you are trying to rank for a good place to start is by looking at your competitor’s backlink profile and seeing what links they have that you don’t. Another great method for earning relevant links is through PR, if you have newsworthy content then you need to make sure you shout about it! When we carry out an off-page SEO we focus on how we can get the best exposure for your brand through other sites. Through this tactic we find links start to flow and rankings increase.
A Brief Overview of Our SEO Process Involves:
Benchmarking and Audit: Setup and collect data from Google Analytics, Google Search Console and other in-house tools. Carry out an audit on the website.
Keyword Research: Carry out thorough keyword research.
Optimising your core site – Making technical changes to your site through the data collected from Google Analytics, Google Search Console and other tools during the SEO Audit.
Optimise main on-page elements: Optimise page titles, meta descriptions, headers and body content around your keyword research.
Optimise existing content – Ensuring your pages have a purpose and are well optimised to showcase your expertise in each of these key areas or product ranges.
Content creation – Our multi-skilled team work together to create well written, creative and visually appealing content for your target audience. This can be anything from existing page copy to blog posts, e-books, infographics and more.
Promotion – Our SEO, PR and content specialists make sure that your site and the content we create has the maximum exposure through a variety of methods and channels.
Analysis and reporting – We are a data-driven agency and make sure we track as many elements as possible in your campaign. Our focus is always on your bottom line and using KPI’s to ensure you get a good return on your investment.
We believe in building a strong working relationship with all of our customers and delivering them a quality service with transparent reporting on the work being carried out and the results achieved.
This is why we never lose sight of our motto – ‘Quality Results Through Transparency’.
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