For many, the idea of blogging is daunting. There is so much information out there on the world wide web, and everyone’s telling you to do different things. Who do you listen to? Where’s the starting point? Besides, many think that blogging belongs solely in the world of journalism and writers. Wrong.
Blogging brings a whole range of perks for companies or brands big and small. It is a quick, easy and simple PR outlet that has a load of other not so well known bonuses as well. So, first things first, why should your company have a blog?
- Firstly, blogs can inspire trust, likeability, loyalty from your readers. The best business blogs answer common questions that their leads and customers have. By giving your visitors useful and relevant content, this will build your brand’s trust, and reputation in the eyes of the customer. If prospects find answers to their common questions via blog posts written by people at your company, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them in the past — even before they were interested in purchasing anything from you.
For some good starting points on where to find the questions your target market are asking, try visiting www.buzzsumo.com who have no launched a great ‘Question Analyzer’. Here you can enter keywords relating to your company or brand, and see what are the top and most commonly asked questions on Google relating to that keyword. By using these most commonly asked questions regarding your company or brand, you can form a blog post and title that will for sure attract a lot of visits, attention and clicks!
- Secondly, topical blogs attract a specific audience. This is a no brainer, you have a company, product or brand that you want to promote to your target audience. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet. New audience = new potential leads and sales.
- Another, perhaps not widely known perk is that constant blog posts on your website, can rank higher in Google. By blogging, you can grow the ‘authority’ and the ‘trust’ of your website. Google LOVES sites with a high ‘authority’ ranking, and in turn will rank you higher in the search results if you are providing useful, and helpful content to the site’s visitors. Ranking higher in Google is a tricky, but a very important thing for many businesses if you have a lot of competitors. In search marketing, the difference between a first and second place listing on Google can be huge. SEO Moz.com found that the first ranking position in the search results receives 42.25% of all click-through traffic! So, any help your website can get in getting to the top of the Google listings is a must if you’re seeking advantage over your competitors.
- As mentioned at the beginning of this blog, they are great PR Outlets. Blogs become great outlets through which marketers can communicate other PR-type important information — things like product releases or event information. It’s certainly easier to get attention for more company-focused initiatives if you’ve built up your own audience on your own terms and property.
Overall, blogging can help your business reach the target audience you desire. Through carefully thought out and targeted blog posts using your expertise, your company or brand can slowly build reputation, trust and respectability which will help boost sales and leads in the long run! Not forgetting, the constant uploading of knowledgeable, trustworthy and intelligent content within the blogs will help your website’s Google and authority ranking.
If you are interested in adding a blog to your website, or any other aspect of digital marketing, please do not hesitate to get into contact with drumBEAT Marketing. We can be reached at 01427 808870 and a member of our team will be happy to help.