Voice-enabled technology has grown massively over the last couple of years and there’s no sign of it slowing down. So with consumers jumping onto the smart speaker bandwagon, it’s important that brands start to think about how they can introduce this fast-growing technology into their digital marketing campaigns.
A huge 9% of UK households owned an Amazon Echo only one year after the device had been released, and with more and more brands zoning in on this growing technology, these statistics are only set to keep on rising. But you might wonder how this sort of technology could possibly work for your business? There are some great examples of how famous brands are already making voice marketing and technology work for them:
A clever feature that Uber has introduced, is the option for its customers to book for a ride through Siri, Alexa and Google Home. Not only that, but customers can receive real-time updates on their bookings as well.
You might already know what’s coming… but yes, you can actually order a Domino’s using Amazon’s Alexa. Not only that, but Domino’s clever marketing campaign tells its audience that six words are all it takes for you to order your pizza. Simply saying ‘Alexa, ask Domino’s to feed me’ is enough to send your order to your local store and have it delivered straight to your door. Genius, right?
If you love to do your grocery shopping from the comfort of your own home, then Ocado’s voice ordering system is ideal. Ocado released an app for Amazon’s Alexa, which allows its customers to simply add groceries to their shopping list by voice command. Ever remembered something you needed to add to the list but didn’t have a pen to hand? Ocado has got you covered.
We’ve already heard about brands that let you order from them through voice command, but Burger King did something a little different… Burger King ingeniously tapped into Google Home devices by creating a television advert which prompted the phrase, “OK Google, what is the Whopper burger?” – This phrase then set off home devices to respond with product information from Burger King’s Wikipedia page. Okay, so the functionality was eventually blocked and shut down by Google, but their campaign was unique, memorable, and tapped into their audiences humour.
So what are you waiting for? Start getting creative in the world of voice marketing. Smart speakers are becoming increasingly popular with consumers, and organisations should be using this expanding technology to connect with its customers in new and innovative ways.