Blog

Communication highlighted on a page

The Link Between Better Communication and Better Marketing

Heidi Graves August 5, 2026

Marketing agency meeting

The Disappearing Agency Problem (And Why Embedded Marketing Fixes It)

Heidi Graves July 3, 2026

Eight colleagues participate in a team meeting around a wooden conference table in a modern office. Several people are using laptops while discussing ideas, with natural light streaming through large windows.

What a Week Looks Like as an Embedded Marketing Team

Heidi Graves June 3, 2026

Business owner feeling overwhelmed by marketing challenges while working at a desk

When Your Marketing Can’t Keep Up With Your Business (And How to Fix It)

Heidi Graves May 12, 2026

Person covering their face with a book, representing uncertainty around how to market yourself and communicate your expertise.

You Know Too Much (And It’s Ruining Your Marketing)

Ashleigh Tomlinson April 17, 2026

Hand writing a checklist in a notebook representing marketing tasks on a to-do list

Marketing Shouldn’t Be Another Thing on Your To-Do List

Heidi Graves April 1, 2026

Person holding a smartphone displaying AI-generated content tips, illustrating the concept of generative engine optimisation and how content is created for search and AI-driven results.

drumBEAT Marketing Becomes AI Trust Signals Partner: Helping Brands Build Authority Through Generative Engine Optimisation

Ashleigh Tomlinson March 19, 2026

Lightbulb with foliage symbolising how embedded marketing helps drive sustainable business growth

Why Embedded Marketing Delivers Sustainable Growth (Not Short-Term Wins)

Heidi Graves March 2, 2026

Petaurum HR & drumBEAT Marketing — The Partnership Behind Benefits Cloud

Heidi Graves February 24, 2026

Gift box with “limited time only” big sale tag, representing high-pressure tactics in marketing

Why the Same High Pressure Tactics That Get Clicks Also Destroy Trust

Ashleigh Tomlinson February 13, 2026

An embedded marketing team collaborating around a table, reviewing strategy and campaign plans together

What Does it Mean to Work With an Embedded Marketing Team?

Heidi Graves February 2, 2026

Person typing on a laptop while creating a mailing list, with a notebook, pen, and coffee cup on a round table in front of an exposed brick wall.

Create a Mailing List That Your Audience (And Your Bottom Line) Loves!

drumBEAT July 31, 2025