The beginning of 2018 saw CEO of Facebook, Mark Zuckerberg make a major announcement about a significant change to our Facebook Newsfeeds.

Zuckerberg wrote that his ‘2018 resolution’ is to get our Facebook Newsfeeds back to basics, that is, Zuckerberg wants to give friends, family and groups you are a member of more prominence on our feeds, while businesses, brands and media must take a step back.

Previously, the aim of the game was to get people spending more and more time on Facebook, and as a result of this, our Facebook feeds were becoming increasingly overcrowded with memes, videos and public content from businesses. This ultimately meant more ad revenue for Facebook. That may be good for Facebook, but, according to an increasingly loud chorus of critics, it’s not so good for humanity.

Following scrutiny over the last year, and with past employees publicly criticising the social media site for its detrimental effects on mental health, Zuckerberg has made it his mission and responsibility to ensure that the site’s users will see more content from friends and family, and that their feeds will be less ‘crowded’ with public content. Zuckerberg emphasized that the company’s decision to advance posts by friends and family at the expense of unpaid or “organic” post by businesses and media, is driven by the company’s mission to help people “connect with each other” and have “meaningful social interactions.”

 

What Exactly is the Update?

Facebook cleverly determines which status updates you see, and in what order they appear in your news feed, by calculating a post ranking score for each status update. These are called ‘signals’ – e.g how many people react to, comment on or share posts to determine how high they appear in News Feed

With the new update, the weightings of certain signals in the news feed algorithm will change dramatically. Posts from family and friends will be much more prominent, and posts from business pages will be suppressed.

With this update, Facebook will also prioritize public posts from friends, family and businesses that spark discussion. These are the types of posts that result in a lot of comments. That means, if your Business page generates lots of discussion on posts, then luckily for you your page won’t be affected as much. However, if your Business Page posts generally receive just ‘likes’ then this unfortunately means fewer people will be seeing your content.

The days of content randomly appearing in your feed because people are clicking ‘share’ or ‘like’ are over. Now it’s about more “meaningful social interactions.”

What will this mean for digital marketing agencies and the businesses that rely on the social media site for getting in front of their customers? What are the next steps?

 

 

  1. The Resurgence of Groups & Private Sharing

Matt Navarra of The Next Web, said that “2018 is going to be all about private sharing, building niche communities and growing audiences on a wider spread of platforms.” With Facebook’s latest Newsfeed update, we should look towards Facebook Groups, as these are Facebook’s ‘most recent attempt to build a stronger sense of community.

And as a result of this, over the last year, “Facebook has spent a lot of 2017 developing Groups for this purpose and to address the shift towards private sharing.”

To promote the groups, Facebook launched analytics tools last year, which helps admins of the groups track usage. ‘Admins can now see the number of active members they have and how often they post and comment, which can show them if a particular topic resonates or not. Before, admins had to manually count this data. ‘

Facebook Groups are proving to be a more targeted and valuable way to reach a specific audience on Facebook. With Facebook’s newsfeed update, Facebook Groups may be the way brands and businesses reach their audience if they are willing to take the time to build an engaging and interactive community.

Want to know more about or create a Group? See here!

  1. Possible Increase in Ad Cost

One thing marketers will have noticed in Zuckerberg’s announcement was that there was no mention on the impact on paid Facebook posts. Paid ads on Facebook won’t be affected, but as a result of Facebook’s newsfeed change, agencies and businesses will have to spend more on paid ads on Facebook in order to get the same number of views that previously could have organically. This means, that if any businesses or brands haven’t already changed their Facebook strategy entirely to paid, they may have to with the update.

On top of this, Mark Zuckerberg predicts that the time users spend on the platform will go down. With fewer scrolls through the Facebook feed, and more brands competing and bidding for a place on the shrinking newsfeed, this means that the cost of paid ads may increase.

3.  Don’t Try Engagement Baiting.

You may think that more comments on your posts will mean you’re good to go. Sadly, this is not the case.

Business Pages who try posts such as ‘Comment yes if…’ or ‘LIKE this if…’, and even ‘TAG a friend who…’ will be targeted by Facebook and de-ranked in the newsfeed.

Pages that systematically and repeatedly use engagement bait posts to try and gain reach will be at the wrath of the brand new ‘Page-level demotion’ function that Facebook are slowly rolling out over the coming weeks.

This means that pages who repeatedly post “engagement bait” will see more “significant drops” in reach across all of their posts.

Instead, marketers and businesses should try making their posts more engaging. For example, Netflix’s Facebook page encourages fans to talk with each other about their favourite shows and raises valuable discussion.

Take a hard and realistic look at your posts – see which get the most comments and conversation. The type of posts that never attract any comments should be dropped from your scheduled content.

 

Overall, Facebook will be heavily demoting posts that go against one of their key News Feed values — authenticity.

 

 

Ultimately, 2018 will be all about ‘value’ for Facebook. The value of the community, value of your content and the value of time ‘well spent.’ This means less funny viral videos, and more content from the people you chose to connect with. What are your thoughts on this Facebook Newsfeed update? Will it be affecting your business or agency? Will 2018 really be about private sharing and niche communities? Comment your thoughts below!

Are you ready to refresh your Instagram feed? Or perhaps you don’t have one yet and would like to start! With over 15 million business profiles worldwide, people come to Instagram to be inspired and discover new things they care about, which luckily for you includes content from brands and businesses.

Instagram has become a great way for visually sharing your business, expanding your audience and encouraging them to visit your website. Your social presence means a lot to your potential customers. According to the Sprout Social Q3 2016 Index, 57% of consumers said they’re more likely to buy from brands they follow on social. So how do you keep people engaged with your brand?

Don’t worry, there’s no right or wrong way to brand your Instagram, as long as you keep it consistent. Below we have covered 3 top tips to market your business on Instagram.

  1. Use similar filters and palettes to keep your feed consistent

Some of the most successful Instagram accounts tend to use a select colour palette for their photos, helping them to create a distinct style. For example, do you want your feed to be colourful? Bold? Gloomy? Edgy? Or whimsical? The fun part about aesthetic is that it all up to your imagination.

 

  1. Know your brand identity & target market

This is critical no matter what. You might create the most beautiful Instagram content in the world, but if it doesn’t appeal to your target buyer, what’s the point?

Take the time to find out who your existing audience is, and think about who you’d like them to be. Since you’re using Instagram for marketing, you need to consider whether they are potential buyers, or can help you build your brand in some way.

One company who is good at this is Taco Bell. Since their target market is millennials, they have increasingly tried to make their brand look a lot more fun, cool and relevant to the younger generation.

 

  1. Post content that reflects your brand’s values

You’re using Instagram as a way to showcase your products or services, so you want to make sure that everything you post aligns with the overall theme of your brand. The types of visual content you post should be consistent so your customers know what to expect when they visit your brand’s page. If you’re a dog grooming company, perhaps you will feature on before and after photos of your doggy customers. If you’re a salon, maybe you can feature new hair care products, along with recent client’s new hairstyles etc.

There are countless reasons for using Instagram which all need to be assessed in order to ensure they fall in line with your digital marketing strategy. Some of the common uses involve:

  • Increase customer engagement – get people talking about your products and sharing their opinions.
  • Improve Brand awareness – keep people up to date about your company.
  • Add a ‘personal touch’ to your business marketing – show visitors the people behind your business by posting your office news, events and anything that helps to show your company in a different light than you can achieve on your website.

 

If you would like help setting up or building your profile, Drumbeat Marketing UK are here to help. Please feel free to contact us on  01427 808870 or visit www.drumbeatmarketing.co.uk

 

drumBEAT Marketing UK Launches New Brand to help smaller businesses with their online presence.

drumBEAT Marketing is pleased to announce the launch drumBEAT Local and its website at www.drumbeatlocal.co.uk

drumBEAT Local has been created in order to help small firms with their online presence, who often don’t have the budget to commit to a full digital marketing strategy. It is a new brand launched by the Award Winning Digital Marketing Agency drumBEAT Marketing with the aims of providing a package based but personal approach to digital marketing, giving companies an affordable but quality service. Sitting alongside their main drumBEAT Marketing brand the company believes it allows them to offer a complete solution for companies of all sizes and budget.

Currently focusing on three main services, namely website development, social media and branding, drumBEAT Local also offers a complete package which aims to give a client everything they need to start their online presence. The current offering has been selected as the core services they are often asked for by SMEs and it’s designed to give clients a growth path to move towards the full service offered by drumBEAT Marketing.

Matt Williamson, MD of drumBEAT Marketing said: “We need a lot of clients who are often worried about the prohibitive costs of digital marketing. With the launch of drumBEAT Local we aim to give them access to agency level help without the costs that smaller businesses often can’t afford.”.

drumBEAT Marketing UK Celebrate Success at 2016 Gainsborough Business Awards

Winner of the Best New Business 2016 in the 7th Annual Gainsborough Business Awards on 22nd September at White Heather, Caenby Corner

drumBEAT Marketing UK won Best New Business 2016 at the annual Gainsborough Business Awards.

The black tie awards judged drumBEAT’s creative plan for growth setting them apart from established competitors and other businesses. The whole team and one of their clients were present at the event setup to celebrate the success of all local businesses.

Matt Williamson, MD of drumBEAT Marketing said: “It’s an amazing feeling to receive recognition for all of the hard work and the long hours we have put in, it’s a testament to the brilliant team we are building and where we want the company to go”.

Jill Cowley of Pozitive Minds who is one of drumBeat Marketing clients said: “The team have been fantastic in helping me start my business online, always willing to go the extra mile and a refreshing change in how they approach their work and their clients”

 

Office branding has potential to make a big difference within the working environment along with your companies image. Branding is more than just putting your logo on your office wall, it’s a chance to captivate and inspire your employees as well as make a good first impression to potential clients. These are just a few of the reasons we chose to brand our offices in the drumBEAT colours.

 

 

Hello and Welcome to our New Blog.

Firstly all of the team at DrumBEAT Marketing UK would like to wish you a Happy New Year and hope that you had an amazing holiday (which seems like a distance memory to some!)

As a marketing agency that works with a number of clients on their own sites, blogs and social media it is often easy to forget to focus on our own. One of our companies New Year’s Resolutions is to focus on our own website and as part of this officially launch our blog and make it a valuable information resource for all things in Digital Marketing. Continue reading “New Year New Blog!”

drumBEAT Marketing UK is only 11 months old and we’re at that stage where we’re getting ourselves out there and showing our faces. LEP Business Live was our first business event and it’s safe to say it was an overall success! Although it was slightly quieter than we were expecting we made some great connections, even with competitors and that’s the great thing about these events, you are able to become friends with those people who you don’t expect. We found LEP Business Live a good event to ease us into big things coming next year and preparing us for the bigger shows and business expos we have planned. Continue reading “drumBEAT at: LEP Business Live”

We are pleased to announce that drumBEAT Marketing UK have officially become a Google Partner. We have been working hard to make sure that we met all the criteria in order to be able to gain the partner status. This means that we have run all of our clients’ accounts to meet the best practices laid out by Google. We have also achieved a set level of spend across all of our Adwords accounts and we have taken and passed the relevant Google Exams. As a Google Partner we now have access to direct contacts at Google and we also have access to all the latest information and offers. Continue reading “drumBEAT Marketing UK become Google Partner”

It seems like an appropriate time to introduce ourselves and our business more fully. We have been in operation for a modest nine months and in that time we have had what can only be described as surprising success. It is surprising in so much as we have developed a strong base in a short space of time and have the privilege of working with some diverse and extraordinary clients. During this time we have worked closely with drumBEAT Marketing in Houston, Texas with the aim of bringing the drumBEAT brand to the UK and Europe. As such we are now drumBEAT Marketing UK the European arm of drumBEAT Marketing. The team at drumBEAT Marketing work with a large number of well-known brands in the US and they’re a very experienced team headed up by Robert Fisher (check him out on Moz here). If you want to find out more about drumBEAT have a look at our US site here – https://www.drumbeatmarketing.net.

Continue reading “Introducing drumBEAT Marketing UK Properly”

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