How have organisations adapted their digital marketing to survive COVID-19? And how can you adapt your strategy to survive these uncertain times? Read on!
Knowing how to create content during a pandemic and get it right can be difficult. Get our tips here on how to boost your marketing efforts during COVID-19.
Do you want to track your social media marketing and use the information to improve your marketing efforts? Using social media metrics from your accounts will allow you to make informed decisions about your marketing. This will include what you have done, and what you should be doing moving forward. In this article we […]
Content may be King, but Data Is Queen! Use our actionable advice and tips to apply marketing metrics to your website. Also find out what marketing metrics actually are and why they are essential
It’s unbelievable to say that we are now 100 days down the line since we were told to stay at home, in light of the COVID-19 pandemic. 100 days is a long time, and a lot can happen! As a business, and a small team, we took this opportunity to adapt and strive in the face of uncertainty.
‘Never put all your eggs in one basket’ is a simple piece of advice. So, why don’t some take this on board with their marketing strategy? There are numerous definitions for what a marketing channel is but put simply, it is anywhere that you can spread information about your business. This can be for […]
Website mistakes are one of the easiest ways to turn people away from your business. It’s essential that when people reach your website, the experience is the best it can be. Users are unforgiving when it comes to website mistakes and will quickly leave your website if there are issues. We have put together some common website mistakes that are often easy to solve and can really help your website grow.
Sending e-shots is nothing new and has been part of the marketing mix for years. However, many companies are put off including this in their strategies. Why? Because we all hate getting annoying spam emails, and because junk filters now render many bulk emails useless. But that is not a reason to avoid e-shots. […]
Whether you love or loathe Valentine’s Day, it’ll soon by upon us! This romantic calendar date offers a great opportunity to create and launch quick and easy marketing campaigns. A good marketing campaign connects your brand with your audience and Valentine’s Day is no different. There’s still time to build a campaign into your content […]