Local link building SEO campaigns differ from traditional SEO. Having a strong link profile is essential to your website’s success in search engines. If you’re trying to boost the authority of your website, one good way is to get links from locally relevant sources. This guide is for all types of businesses who want to increase their site’s link authority.

Since local business types vary from fast food restaurants, to farms, to law firms, hair salons and everything in-between, the 9 techniques below are applicable across the all types of businesses.

  1. Local meetups – meetup.com

Meetup.com is a powerhouse website that connects like-minded groups of people together through events they call meetups. If you have a good grasp of your target audience and you know where they hang out, you can get in front of them more easily.

For example, let’s say that you’re a bike store. Would it make sense to sponsor a local meetup biking club? Yes!

How you can do it?

Step 1: Start by determining what type of groups might appeal to your audience. I have included some examples below:

  1. Plumbing or Electrical Business – Sponsor a charity group or a new homeowners’ group.
  2. Hair Salon – Sponsor women’s local meet up groups.
  3. Therapist – Sponsor a healthy living group.
  4. Green Business – Sponsor eco-friendly events.

Step 2: Show up to the next scheduled local meetup group. Network. Meet the group owner and see if they’re seeking sponsorship’s.

Step 3: Negotiate and get your site up!

  1. Local directories:

Getting included in local resource lists is one of the best ways to clue Google into your local authority. So, if you’ve already worked to establish local authority, or your website is a true resource for your locality, there’s nothing left to do but outreach.

  • Yahoo Local
  • Bing Local
  • Google Places
  • Yelp
  • Angie’s List
  • Merchant Circle
  • Yellowbook
  • ThinkLocal

 

  1. local review sites – Encourage customer reviews
  2. local clubs, organisations and charities – sponsor any event days.
  3. local business associations – Join relevant business associations to your company.
  4. local schools – Offer discounts, coupons, special offers for students.
  5. local festivals – Sponsor local festivals or have a stall if it’s relevant.
  6. local guides – get listed, interviewed or supply information.

 

  1. Digital PR
  2. Interviews and columns in local and relevant publications – newspapers, blogs.
  3. Competitions and local events
  4. local awards – e.g – Nearly every city has some sort of local business awards. They might be vertical-specific, or crowd favorites, or they might even be related to community service.

Do some research and find out what local awards your business might be eligible for, and get yourself nominated. The results are nearly always published online, which means the winners typically get links.

Although good link building takes time, thought, and a good amount of effort, it’s easy enough that anyone can do it. With so many different options and ways you can earn links, this is just a small sample that you can use to start gaining new ones today.

The idea mentioned above are a few ways in which local businesses can acquire some good local and effective links. The key for local link building is to be active in your local community. Get your business out there and join in with local events, awards, sponsorship and amplify all this good you’re doing with local press and any digital PR possible.

Please do not hesitate to get into contact with drumBEAT Marketing.

 

We can be reached at 01427 808870 and a member of our team will be happy to help.

 

https://www.drumbeatmarketing.co.uk/

 

 

 

Content marketing can be somewhat daunting, both to those who have been doing it a while and those who are new to it. Whilst there’s plenty of information floating around regarding what you should be doing, there’s not all that much explaining the things recommended to avoid doing.

If you are looking for resources telling you what to do, we recommend starting with Hubspot, Moz, Semrush and The Content Marketing Institute to name just a few useful places to start.

Here we talk you through the habits you should avoid to ensure your content marketing is effective!

 

 Ignoring your content library

It probably rings true with most of you that there is lack of time and funds to ignore existing content that you have. By measuring the performance of content you are able to see which pieces work. There’s nothing saying you can’t reuse this content – reuse, republish or recycle it! Whatever you do, don’t forget about content that performs well. A well organised and audited content library means that you can invest your time and budget in the right areas.

 

Forgetting to consider the buyer’s journey

This can happen for several reasons. Whether it’s because you don’t think it’s necessary, because you aren’t aware or because you don’t know the stage clients are at – review your work flow and make sure you adapt it so that the buyers journey is a key factor within it. The whole team needs to understand the buyers journey in order for content to reflect it. The key step in our work flow is mapping our content to the buyer stages. How in depth you get with this is down to you – it can be simply done in Excel.

Creating a buyer persona is also a helpful process – this is creating a persona for your target audience and those who are most likely to engage with your product or service. By doing this it makes it easier to create relevant, purposeful content.

 

Failure to account for the experience of your buyers, customers and potential leads

Despite huge efforts, it can be really difficult to hit buyers with the information the want when they want it. Having your content in an easy to find central space allows them to get the content they want when they need it.

Within this space, make it your mission to never let users hit a closed door. Provide links, suggested items and some unquestionably strong Calls To Action. This enables them to find content they didn’t even know they needed.

 

Being stuck in a rut with formats

If you have a content format that works without fault for your buyers then we are in no means telling you to stop – if something works keep it. However, by sticking solely to certain formats and not testing others, you could be missing out on a lot. It’s a good idea to A/B test other formats and trial a few pieces to see what works. Use data that you have on your buyers to tailor it to their requirements and preferences. Buyers are becoming more interested in using interactive formats and are more impressed with things such as videos.

 

Giving emphasis to your product, not your buyer

Your buyers are there because they want to be. You don’t want to oversell yourself and you definitely don’t want to bore them. By putting your buyers at the centre point of your efforts you won’t bore them and you will show yourself as a relatable brand.

Buyers will relate better to content that has them at the forefront and the content will be more effective. Answer their questions, solve their problems and tell them what they want to know. Here your main aim is to make your buyer feel like you ‘get’ them. If you won’t do it then your competitor will – this mistake is where a lot of people lose customers.

According to statistics the majority of us, 85% of us in fact, trust online reviews just as much as we do a personal recommendation when searching for products and services. With over a quarter more being spent on brands with online reviews, it’s clear that they matter to consumers and hugely influence their buying habits.

So with it being unmistakably obvious that online reviews mean more sales, how do you go about encouraging customers to leave them? In this post we’ll let you into a few secrets of gently pushing your customers into leaving you some pretty useful reviews online.

Get yourself out there on review sites other than your own website/social media platforms.
Different sites often show different stories. If you can display positive reviews on a multitude of sites, you’re on to a winner. Look for sites that are both general and relevant to your business. For example, if you’re a restaurant, allow reviews to be given on OpenTable so that people looking for somewhere to eat will discover you with good reviews.
Being present on different review sites also means that customers are able to leave you reviews somewhere that they feel comfortable and where they have chosen to publicise their thoughts. This will always result in them giving a truthful review, which if you’re doing things right will always work in your favour.

Allow for freedom and offer help
We’ve covered where, now lets cover how. Some of your customers and clients will have both the time and desire to leave a lengthy review that shows exactly why they loved you. Others however, will want to share their experience but not have the time for detail.
If there’s a specific product or service that you are asking for reviews on, creating a template or form can prove useful to both customers and yourself. You’re gaining the information you require and they feel that the review process will be quicker and easier.

Build client relationships and as a result build trust
Fake reviews are a huge implication in creating trust in reviews, even resulting in Amazon putting a stop to their reviews scheme!
To tackle troublesome fake reviews, you can now label users as verified to show that they’ve made genuine purchases from you. Now, bare with us on this one, allowing negative reviews can actually create more sales and interest. The thought behind this is that constructive, polite criticism allows you to appear more human and your results appear more authentic and trustworthy.

Interact with reviews
Interacting with both positive and negative reviews gives the opportunity to respond and further instil levels of trust from existing and potential customers. It also gives you the chance to appear human and less like a machine to your customers, both existing and potential. Another benefit of interacting with reviews is that you are able to resolve any issues that may be raised in a public space to show your customer service skills and professionalism.

 

If you’re thinking of building or optimising an ecommerce store, get in touch today!

Call us on 01427 808870 or email us at enquiries@drumbeatmarketing.co.uk

A Short Introduction About Me – Hannah

I am a student doing a week of work experience on social media marketing at drumBEAT Marketing UK. I have thoroughly been enjoying my time here, it has been a whole new experience to learning in a class room. I really enjoy art and design as well as IT in and out of school. Prior to coming here, I had no idea what work experience would be like, never mind working. I haven’t finished my work experience yet, however I already have a better understanding of the world of work and what is expected of me. I started doing my work experience from 10am to 3pm but ended up enjoying it so much I asked to come in at 9am (which is something I never thought I would say).

Why I Chose drumBEAT

At first, I was uncertain about where to go for my work experience. I knew I wanted to do something I enjoy and know a bit about, so I searched for art and design companies in Gainsborough. Design and creativity are a thing I’m confident with and enjoy doing inside school as well as in my spare time. I saw drumBEAT and they do web design, I was intrigued by the media aspect as I know a lot about social media and technology however I wanted to see what it was like from a business aspect. I then requested to do my work experience and got a very exciting email saying they had accepted me.

What I Have Done

On my first day I was introduced to the team and we had a short meeting to plan for the week ahead. I have to say it was a strange experience for me as it was all very alien, at school I don’t get much of a chance to be as independent as on work experience and it is extremely different to school classroom environment. Since everyone was so nice and it was such a relaxed environment I very quickly felt at ease.

I was given a quick introduction and told about a client I would be helping to manage. I was given a couple research tasks (at my own desk) that showed me a bit more about what they do. I then had the very exciting task of creating an August content calendar on Excel. I had to include things such as graphics for upcoming national days.

The second day I finished the content calendar and started on my ‘graphic’ designs on Canva (which I must admit, they took me a lot longer then I expected). I used Pixabay and Shutterstock to find my background photos. I realised I am a bit of a perfectionist, so it took me forever to find the perfect text and image to put together.

On the third day I finished off my graphics and was shown how to use a program called Hootsuite, which was so clever, it meant I could schedule when my graphics would be posted.

On Thursday, I wrote a blog for a client on ‘The Benefits of Work Experience for Companies’. I created more graphics for the blog as well. I also wrote this blog as a final task.

How Work Experience Has Benefited Me

I will be leaving my work experience with better ideas on what I want to do in the future, I know I would like to stay on in this field, and now I also have a better understanding of what qualifications I will need in the future. Not only have I enjoyed my time doing the tasks, I have also enjoyed my time with the staff here, they are all really helpful and fun to be around.

I believe it has also improved my talking skills as I came in quite shy and quiet, however they have all been so nice I feel like I’m part of the staff and it has made my time here so much more enjoyable. I believe that every young person should have an experience like I have, I believe it will help me greatly in the future.

Why Should Students Have Access to Work Experience?

Everyone should have access to a work experience placement. It shows required skills for the work place and people should know what they enjoy, as they will spend most of their life working. Young people are more likely to be successful in their job hunt if they have done some good work experience. The student can sample career options without committing to anything. It’s the best way to get a real sense of your chosen industry.

You can talk to employees and ask them questions you want to know. It shows passion and interest, it also shows the employer motivation. It is a gentle introduction to the world of work and it gives you an idea of the skills needed to thrive in the workplace.

What is Affiliate Marketing?

Affiliate marketing campaigns are where businesses pay affiliates (or an affiliate network) a commission for sending them website visitors, leads or customers. Affiliate marketing campaigns continue to grow in popularity. In 2017, the UK saw £1.578 billion spent on affiliate marketing, with it having no signs of slowing down in 2018.

For example, large well-known companies such as L’Oreal work with affiliates such as make-up and beauty bloggers, to promote their new products. The affiliates may post the specified links to L’Oreal’s new product on their YouTube video description box, or via their blogs or websites. The bloggers may even just have L’Oreal advertising banners on their website as viewers read the content.

So, what are the benefits of using affiliate marketing?

 Increased Traffic & Exposure

Without a doubt, exposure is key to any component of a marketing strategy. By having affiliates, you can have your product or service held out for the online world to see. And by staying present on appropriate sites, your exposure will increase exponentially by staying in tune with the correct, targeted demographics. What’s more, if your brand or company isn’t particularly well known, by using affiliates this can help to increase awareness of your brand in a very quick and efficient manner.

On top of this, most search engines rate inbound links highly for page ranking, so by developing a network of affiliate advertisers this will help to increase your rank on search engines.

Usually, as the affiliates will be in the same field or sector, this will potentially help boost your Google or search engine ranking even more.

Only Pay for Results & Fixed Costs

As affiliates are only paid once the desired action has taken place, it ensures you’re getting what you pay for with your marketing efforts. As affiliates are only paid upon conversion, It also motivates the affiliate to drive the conversion.

On top of this, there are no unexpected costs which means there’s little risk involved compared to other forms of marketing.  There’s generally no huge upfront investment which has to be made, so there’s a lot less to lose.

On top of this, easily cancelling an affiliate program is quick and easy, letting you move onto a new affiliate program with ease.

Easy Tracking & Transparency

A major appeal for companies is the transparency of the return on investment. By being able to trace the origins of sales you can see exactly where and when sales are made.

For example, affiliate marketing programs allow you to see click-through rates or views of your website as a result of the affiliate ad. This is essential in building an effective affiliate marketing plan because it lets the brand or company know which affiliates are working and which aren’t getting results. In the long term, this can help reduce costs, and produce a more targeted clientbase.

Overall, there are numerous benefits and reasons to pursue affiliate marketing. Although you must invest considerable time, energy when you start out, it can be worth it in the end if you stay consistent and you are in a niche that people are interested in.

If you are thinking about using affiliate marketing as part of your marketing strategy, please do not hesitate to get in touch with us at enquiries@drumbeatmarketing.co.uk or call on 01427 808870.

 

With the recent Cambridge Analytica scandal, Facebook users across the globe are now questioning exactly how their data is being stored, gathered and used. Fortunately, Facebook is equipped with various privacy levels, blocking abilities and data-gathering settings. However, you may be wondering where to start making sense of the dizzying array of privacy options offered by the world’s largest online social network. As a result, we’ve compiled a quick and simple list below to help you manoeuvre them all.

Read below to find out more!

How to Adjust Privacy Levels

Facebook boasts a slew of privacy levels pertaining to different content, whether it’s your friend list, status updates, or photos. Facebook users can adjust the privacy settings and limit profile access at any time, allowing greater specificity when choosing who can view selected content.

  • Everyone: Grants access to anyone on the Internet.
  • Friends: Grants access to only those who are your friend on Facebook.
  • Friends of Friends: Grants access to those who are your friend on Facebook, as well as their friends.
  • Friends Except: Grants access to all friends except for a specific group or individual users that you choose.
  • Specific Friends: Grants access to only the friends you choose, either individually or through friend lists.
  • Only Me: Grants access only to you. Helpful if you want the post to show up on your Facebook Memories in a year or if you have to grant an app access to post on your behalf.

How to Manage Ads Targeted to You

You can’t turn Facebook ads off — but you can keep your personal data out of it, if you choose.

At the top of the ads settings, the category with “Your Interests” includes any interests that Facebook may use to deliver targeted ads. These interests are based on Pages and Ads that you’ve clicked on in the past. If there’s a particular interest you don’t want Facebook using, hover over the interest and then click the X.

The next section lists advertisers you’ve interacted with in the past — businesses can choose to target users that have interacted with them before. The remaining tabs in this section include websites and apps you’ve used, ads you’ve clicked and Pages you’ve visited. Deleting any advertiser here is the same — just hover over the icon and click the X.

In the information category, you can choose what profile details you allow advertisers to use for targeting. In the first “about you” tab, just click the switch to turn access to information like your job, relationship status and education on or off. The second tab, called “your categories,” allows you to delete categories that you are placed in for ads.

Under Ad Settings, you can choose whether or not to allow partners to use data on your online activity off Facebook, if Facebook can use your data in advertisements off Facebook itself, and if your friends can see if you liked or otherwise interacted with an advertisement.

How to Manage Blocking

If you want to take steps to keep people, apps, pages or events away from your profile, this is the section for you.

If you don’t want to un-friend somebody but also don’t want them to see all of your information, posts or photos, you can add them to the Restricted List. This means they can see your public information, but they have no way of knowing you’ve limited their view.

You can also just straight up block somebody. This means this person cannot be your friend. This is an excellent setting if you have someone consistently bothering you. Note that this does not stop them from interacting with you in apps, games or groups you’re both a part of.

Block messages If you’re receiving unwelcome messages and video calls from someone, you can put a stop to that – and it carries over to the Messenger app too. However, the user in question will still be able to post to your Timeline unless you block them as a user (above).

Tired of the same person inviting you to events you’d never think about attending? Typing the name of the Facebook user into this section will stop you from seeing any future event invites from that person.

Some apps and Facebook games are great fun at first, but after a while, you want to drop them. You can remove the app or game (see the Apps you use section, below) or block the app, which means it can no longer contact you or get non-public information about you through Facebook. If you are getting emails from the app, you will have to use the unsubscribe link at the bottom of the email.

If a Facebook page is bombarding you with updates, thankfully you can block them. By blocking a Facebook page, you’ll also automatically unlike and unfollow the Page. You can also block other Pages (i.e., public pages for businesses and celebrities) from commenting on or liking your posts.

For a full guide on how to manage your privacy settings, Facebook has provided a very simple and easy to use section on their website. This section provided by Facebook has step-by-step instructions on how to control a whole host of privacy settings. Visit their site here!

With over 300 million active Twitter users, standing out in the crowd isn’t easy — especially if you’re just repeating the same Twitter patterns day in and day out. So, the team at drumBEAT have compiled our top 5 tips on growing your Twitter followers! Read on to find out how.

  1. Tweet Multiple Times Per Day

A lot of people replicate their Facebook posting strategy on to Twitter. This means that their Twitter feed will only be publishing a few pieces of content per week. However, versus the likes of Facebook or Instagram, Twitter requires a more aggressive content publishing strategy.

According to a report by CoSchedule, the “sweet spot” is anywhere between three and seven tweets per day to maximize engagement. Some brands tweet as often as 15 or 20 times per day, though, so context and competitive analysis of others in your industry is important here.

If you’re panicking, and wondering what on earth you could post 2-3 times per day then you need to remember that the key is to not only promote yourself. The possibilities for filling up your content calendar are seemingly endless, think about using tweets from your followers, relevant industry articles, or fun personal updates.

However, this can get pretty time consuming if you’re running a business. This is where it’s important to remember that there are numerous social media scheduling programs that can help save you time.

This moves us onto our next point…

  1. Schedule Posts

By using programs like Hootsuite, Crowdfire or Buffer, you can save yourself hours of time. These programs allow you to schedule your Twitter content ahead of time. You select which times you want posts to go out — and even decide which type of content (links, photos or status ideas) you want at which time.

This allows you to be hyper-strategic about how you’re planning your content, and also allows you to better manage the time spent on social media, which in turn can give you more time in running your business.

  1. Make Use of Twitter Lists

This is one of the most underused features on Twitter – a lot of people don’t realize how to use them. Twitter lists are where you can manage all of those relationships you’re building. They help you keep track of the important conversations.

They allow you to easily categorize the people and accounts you’re following on Twitter. You decide what the theme of each List is or if there’s even a theme at all. Lists are a great way to split who you follow along the lines of topic, business sector or however you want to divide it up.

  1. Remember to Interact

Just get in there and interact… acknowledge people and the fact that maybe they’ve shared something of yours or they’ve responded to something of yours. People on Twitter who don’t talk to other people are significantly less engaging and less likely to get followers.

Just because someone didn’t immediately follow you back doesn’t mean that you can’t engage them. Check out their conversations and see if you can jump in with relevant comments, or retweet some of their links. Check your Twitter analytics. Where do your followers live? If they’re global — be sure you’re tweeting in more than just your own time zone ( This is also where programs like Hootsuite etc can come in handy!)

  1. Tweet at Peak Times

Tweeting at the times when your followers are online only increases the chances of their finding and adding you to their lists and sharing your tweets—timing certainly affects sharing on Facebook, and if you look at your retweet stats, you’ll find it does on this network, too.

Although having a high number of followers can be impressive, don’t get too hung up on quantity. Concentrate on accumulating followers who are interested in what you have to offer or are in your industry as this will benefit you more in the long run.

Social Media has hugely changed the way that companies can communicate with their customers. It has become an essential two-way conversation that allows companies to interact with their audience and delve deep into customer care. But all of this is useless if your social media campaigns aren’t living up to your customer’s expectations and needs. So how do you even start to look at how to make the most out of your social media campaigns? Well, start off by digging out your social media marketing strategy if you have one, if you don’t, this is the perfect opportunity to get started!

Quality over Quantity

Social media is all about quality over quantity. The last thing you want to be doing is exhausting your efforts over multiple channels if the content you’re sharing isn’t high quality. Do some research and find out which social media platforms work best for you and your business goals. Then take some time to develop your social media strategy. Focus your time on planning and producing quality content, and then choose the platforms that fit with your business goals.

Keep your Content Simple

Making sure that your content is relevant is really important. But it’s also incredibly important to make sure that your content is simple and straight-to-the-point. Social media is saturated with content, and if audiences are having to read lots of information, they’re probably going to switch off and scroll away from your posts. If you’re wanting to share content such as blogs and articles, brilliant. But consider sharing a graphic which displays a bold and enticing title and encourage your audience to visit your website instead.

Timing is Everything

So you’ve created some fantastic content that you want to start sharing on your social media channels. But before you go ahead and start posting, do some research into when your audiences are active on social media. If you’ve spent hours working on a new blog that you want to share, you want to make sure that you’re distributing it at a time when your audience is online. Most platforms provide insights tools which can help you to identify when your audience is online.

Creatively use Trending Topics

Jumping onto trending topics and using them as part of your marketing campaign can be an ingenious way of getting more attention on social media. It’s a chance to be creative and give your audience something new to talk about. Is there a special event coming up that you could use to launch a competition? Take advantage of anything that has the potential to create discussion. Encouraging your audience to get involved with your business on social media is a great way to gain more reach whilst building your brand persona. Whatever the occasion, these opportunities are great for sparking attention and really getting your audience interacting with you online.

Use the Newest Features

Social media channels are continuously introducing new features that they think will enhance the user experience. It’s important that you keep up to date with new features online and use these as part of your ongoing marketing campaigns. Live videos have become immensely popular over the last year and audiences love to engage with them. It’s super easy to start a live video, and you can even do it straight from your mobile device too.

Voice-enabled technology has grown massively over the last couple of years and there’s no sign of it slowing down. So with consumers jumping onto the smart speaker bandwagon, it’s important that brands start to think about how they can introduce this fast-growing technology into their digital marketing campaigns.

A huge 9% of UK households owned an Amazon Echo only one year after the device had been released, and with more and more brands zoning in on this growing technology, these statistics are only set to keep on rising. But you might wonder how this sort of technology could possibly work for your business? There are some great examples of how famous brands are already making voice marketing and technology work for them:

Uber

A clever feature that Uber has introduced, is the option for its customers to book for a ride through Siri, Alexa and Google Home. Not only that, but customers can receive real-time updates on their bookings as well.

Domino’s

You might already know what’s coming… but yes, you can actually order a Domino’s using Amazon’s Alexa. Not only that, but Domino’s clever marketing campaign tells its audience that six words are all it takes for you to order your pizza. Simply saying ‘Alexa, ask Domino’s to feed me’ is enough to send your order to your local store and have it delivered straight to your door. Genius, right?

Ocado

If you love to do your grocery shopping from the comfort of your own home, then Ocado’s voice ordering system is ideal. Ocado released an app for Amazon’s Alexa, which allows its customers to simply add groceries to their shopping list by voice command. Ever remembered something you needed to add to the list but didn’t have a pen to hand? Ocado has got you covered.

Burger King

We’ve already heard about brands that let you order from them through voice command, but Burger King did something a little different… Burger King ingeniously tapped into Google Home devices by creating a television advert which prompted the phrase, “OK Google, what is the Whopper burger?” – This phrase then set off home devices to respond with product information from Burger King’s Wikipedia page. Okay, so the functionality was eventually blocked and shut down by Google, but their campaign was unique, memorable, and tapped into their audiences humour.

So what are you waiting for? Start getting creative in the world of voice marketing. Smart speakers are becoming increasingly popular with consumers, and organisations should be using this expanding technology to connect with its customers in new and innovative ways.

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