As a small business or startup, your website is the first and often the only point of contact people have with your brand.
It’s imperative that you keep it up to date in order to accurately represent yourself as an essential part of the digital marketplace.
In this blog, I’ll explain some of the most important elements that feature effective website maintenance and how they can help you stay on top of all updates, security threats, as well as overall design improvement.
From regularly backing up data to checking for broken links and image issues – it can all be managed easily with these workflow basics!
Keeping Your Website Secure & Up to Date
In today’s digital age, maintaining the health and security of your website is more important than ever.
With the rise of cyber attacks and security breaches, it’s crucial to stay vigilant and keep your website up to date with the latest security updates.
Regular maintenance can go a long way in preventing potential issues and ensuring that your website is functioning at its best.
By performing weekly site maintenance and staying on top of security updates, you can help protect your website and keep your visitors’ information secure.
Here are five tips to help you keep your website secure and up to date:
- Install an SSL certificate
- Manage updates to plugin and themes as soon as you can
- Review and update content and links are still relevant
- Performance monitoring and optimisation
- Uptime monitoring and server response
Why Should I Back up my Website & How Often?
Having a website is a critical component of your business or personal brand, and it’s important to ensure that it is secure and accessible for your audience.
Security breaches can happen at any moment, which is why it’s crucial to back up your website frequently.
This will protect your data in case of a hacking attempt or other security issue. Moreover, regular backups can also address health issues caused by user input errors or technical malfunctions.
As a rule of thumb, it’s recommended to back-up your website weekly or even daily, depending on the frequency of updates or changes made to it. By doing so, you can guarantee that your website is always up-to-date and safe, giving you peace of mind.
Updated Website Design Plays a key Role for your Brand
94 percent of people will not trust an outdated website.
When it comes to having a website, one of the most irritating things I see is people having one made, and then left to outdate itself for years to come…
When having a website, you need to maintain an updated design, layout and content that showcases your professionalism and trustworthiness in real time.
According to a survey, a staggering 94 percent of people will not trust an outdated website. This means that having a modern and sleek website is crucial for building trust with potential customers and clients.
Your website is often the first interaction a customer has with your brand, so it’s important to make a strong first impression. An updated website not only instills confidence in your audience but also enhances your brand image. So, if you haven’t already, it’s time to take a hard look at your website and invest in a redesign.
Keep Your Website Fresh and Relevant with Regular Updates
Maintaining a fresh and relevant website is crucial for businesses to attract and retain customers in today’s digital age. Key elements such as regular updates and content creation are essential to keep your website engaging and informative.
Your website should not only look great but also function well, with a responsive design that accommodates a range of users.
Real people are visiting your site every day, looking for products and services that meet their needs.
38% of people will leave a website if it doesn’t look appealing. That’s why your website can make or break your next sale – don’t let it fall behind. Stay up to date and keep your customers coming back for more.
Ensure Forms, Sign ups & Payment Processes are Secure
Online safety NEEDS to be a top priority for every website owner.
Ensuring that all forms, signups and payment processes are secure is essential to protect not only your customers’ personal information but also your business’s reputation. With the increasing number of cyberattacks, it’s no longer a matter of if you will fall victim but when.
It’s crucial to take the necessary measures such as SSL certificates, encrypting data and implementing fraud detection systems to keep your site safe. Don’t let unexpected security breaches compromise your customers’ trust in your business.
How much Maintenance does a Website need?
Maintaining a website can seem like a daunting task, but with the right plan and approach, it doesn’t have to be.
Website maintenance involves regularly checking for updates, fixing broken links, optimising content for search engines and much more.
The amount of maintenance a website needs can vary depending on factors such as the complexity of the site and the type of content it hosts. While the time it takes to perform website maintenance can also vary, having a maintenance plan in place can help streamline the process and ensure that your site is always performing at its best.
With a well-executed maintenance plan, your website can continue to attract visitors and provide a positive user experience for years to come.
To have a successful and secure website, it’s essential to keep all of its elements up to date.
From updating software on a regular basis to monitoring traffic and employing security measures, there are many aspects of website maintenance to take into consideration.
I hope these tips and information help you to truly understand the complexities of website maintenance (plus, how much easier it sounds when handing it all over to an expert too!)
How I Can Help
Speaking of experts, I understand the importance of keeping your website in working order. So, why not get in touch and see how I can take care of your website maintenance and ensure that everything is running smoothly?