With over 300 million active Twitter users, standing out in the crowd isn’t easy — especially if you’re just repeating the same Twitter patterns day in and day out. So, the team at drumBEAT have compiled our top 5 tips on growing your Twitter followers! Read on to find out how.
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Tweet Multiple Times Per Day
A lot of people replicate their Facebook posting strategy on to Twitter. This means that their Twitter feed will only be publishing a few pieces of content per week. However, versus the likes of Facebook or Instagram, Twitter requires a more aggressive content publishing strategy.
According to a report by CoSchedule, the “sweet spot” is anywhere between three and seven tweets per day to maximize engagement. Some brands tweet as often as 15 or 20 times per day, though, so context and competitive analysis of others in your industry is important here.
If you’re panicking, and wondering what on earth you could post 2-3 times per day then you need to remember that the key is to not only promote yourself. The possibilities for filling up your content calendar are seemingly endless, think about using tweets from your followers, relevant industry articles, or fun personal updates.
However, this can get pretty time consuming if you’re running a business. This is where it’s important to remember that there are numerous social media scheduling programs that can help save you time.
This moves us onto our next point…
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Schedule Posts
By using programs like Hootsuite, Crowdfire or Buffer, you can save yourself hours of time. These programs allow you to schedule your Twitter content ahead of time. You select which times you want posts to go out — and even decide which type of content (links, photos or status ideas) you want at which time.
This allows you to be hyper-strategic about how you’re planning your content, and also allows you to better manage the time spent on social media, which in turn can give you more time in running your business.
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Make Use of Twitter Lists
This is one of the most underused features on Twitter – a lot of people don’t realize how to use them. Twitter lists are where you can manage all of those relationships you’re building. They help you keep track of the important conversations.
They allow you to easily categorize the people and accounts you’re following on Twitter. You decide what the theme of each List is or if there’s even a theme at all. Lists are a great way to split who you follow along the lines of topic, business sector or however you want to divide it up.
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Remember to Interact
Just get in there and interact… acknowledge people and the fact that maybe they’ve shared something of yours or they’ve responded to something of yours. People on Twitter who don’t talk to other people are significantly less engaging and less likely to get followers.
Just because someone didn’t immediately follow you back doesn’t mean that you can’t engage them. Check out their conversations and see if you can jump in with relevant comments, or retweet some of their links. Check your Twitter analytics. Where do your followers live? If they’re global — be sure you’re tweeting in more than just your own time zone ( This is also where programs like Hootsuite etc can come in handy!)
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Tweet at Peak Times
Tweeting at the times when your followers are online only increases the chances of their finding and adding you to their lists and sharing your tweets—timing certainly affects sharing on Facebook, and if you look at your retweet stats, you’ll find it does on this network, too.
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Although having a high number of followers can be impressive, don’t get too hung up on quantity. Concentrate on accumulating followers who are interested in what you have to offer or are in your industry as this will benefit you more in the long run.
