As a business owner, you may be wondering why you need an SEO strategy. After all, can’t you just put up a website and wait for the traffic to come rolling in?
Unfortunately, it doesn’t quite work that way. In order for your website to be successful, you need to have a solid plan in place to attract visitors. And that’s where SEO comes in.
1. What is SEO and Why do you Need it for Your Website?
SEO, or search engine optimisation, is the process of improving your website so that it ranks higher in search engine results pages. This is important because when people are searching for something online, they are more likely to click on the first few results that come up.
If you’re not ranking highly on search engines and you’re competitors are, you’re missing out on a lot of potential traffic.
An SEO strategy can help you to improve your website so that it is more visible to potential customers. It can also help you to attract targeted traffic, which is the kind of traffic that is most likely to convert into sales.
Investing in SEO can be a great way to improve your website and boost your sales. It is important to remember, however, that SEO takes time and effort. It is not a quick fix, and you may not see results overnight.
2. What are the Benefits of Having an SEO Strategy?
There are many benefits to having an SEO strategy, including:
Improved website visibility: As we mentioned above, one of the main benefits of SEO is improved visibility in search engine results pages. This can lead to more traffic and more sales.
Attracting targeted traffic: SEO can help you to attract visitors who are actually interested in what you have to offer. This is because you will be targeting specific keywords that are relevant to your products or services. This can lead to higher conversion rates as the people who visit your website are more likely to be interested in what you have to offer.
Improved ROI: Because SEO can lead to increased traffic and higher conversion rates, it can also lead to a better return on investment. This is one of the most important benefits of SEO for businesses, as it can help you to make more money from your website.
Increased brand awareness: When your website ranks higher in search results, people are more likely to see it. This can lead to increased brand awareness and more potential customers.
Improved customer engagement: An effective SEO strategy can help you to engage with your target audience and attract the right kind of visitors to your website.
Increased sales: The ultimate goal of any business is to make sales, and an SEO strategy can help you to achieve this. By improving your website visibility and attracting targeted traffic, you can increase your chances of making a sale.
3. How do you Create an Effective SEO Strategy?
There are many factors to consider when creating an effective SEO strategy. However, some of the most important things to keep in mind include.
Focus on Your Target Audience
Who are you trying to reach with your website? What are their needs and wants?
When you know your target audience, you can create content that appeals to them and ranks for the right keywords. This can help you to attract more of the right kind of visitors to your website.
Research Your Competitors
Who are your main competitors? What are they doing well, and what could you do better?
Analysing your competition can give you some great ideas for how to improve your own website. It can also help you to avoid making the same mistakes that they are making.
Analyse Your Current Keyword Rankings & Research
Researching and analysing your keywords is essential for any SEO strategy. You need to make sure that you are targeting the right keywords, and that you have a realistic chance of ranking for them.
Once you have a list of target keywords, you need to track your current ranking for those keywords. This will help you to see how your SEO strategy is affecting your ranking, and whether or not you need to make any changes.
NOTE: When researching into keywords to target, do NOT focus on only high volume keywords, choose a broad array of keywords, including low volume long-tail keywords, as they can help support your main primary keyword.
On-Page SEO Optimisation
It doesn’t just stop at the keyword research and meta creation! Once you’ve got your keyword focus, make sure that the content on your website is optimised for those keywords. This means creating high-quality, keyword rich content that will appeal to your target audience.
Your title tags, meta descriptions, header tags, and images should all be optimised for your target keywords.
Off-Page SEO Optimisation
Once you’ve got your on-page SEO sorted, it’s time to start thinking about off-page SEO. This is anything that you can do to improve your website’s visibility and ranking, outside of your website itself.
The most important factor in off-page SEO is link building. This is the process of getting high-quality, relevant links from other websites back to your own.
There are a few things you can focus on to make the process that little bit more seamless:
1. Creating high-quality content that other people will want to link to.
2. Reaching out to other websites and bloggers in your niche, and asking them to link to your content.
3. Creating infographics or other types of visual content that people will want to share.
4. Getting involved in social media, and sharing your content with a wider audience.
4. Monitoring & Measuring Your Progress
A common mistake we see, is people optimising their websites, and as soon as the job is done, they never look at the progress, and the next steps to take.
SEO is not a one-time job, it’s an ongoing process. You need to continuously monitor your progress, and make changes and adjustments as necessary.
The best way to do this is to set up some sort of tracking system, so that you can see how your website is performing over time. There are a number of different tools that you can use for this, including Google Analytics, Moz Local, and SEMrush.
Regularly check your website’s performance, and look for any areas that need improvement. Then, make the necessary changes and continue monitoring your progress.
SEO can be a complex and time-consuming process, but it is essential for any website that wants to get more traffic and improve its ranking in search engines. By following the steps above, you can start optimising your website and seeing better results.
5. Hiring an SEO Agency
If you don’t have the time, or the expertise, to optimise your website yourself, then you can always hire an SEO agency to do it for you.
An SEO agency will have a team of experienced professionals (like us! 😉 who know how to get the best results for your website. They will carry out all of the necessary research, and will implement an effective SEO strategy that is tailored to your specific needs.
If you decide to hire an SEO agency, then be sure to do your research and choose a reputable company that has a good track record of delivering results.
Any digital marketing strategy cannot be complete without SEO. Optimising your website can help you rank better in search engines, which drives more traffic and conversions.
By following the steps above, you can start optimising your website and seeing better results!
If you would like the support of a trusted marketing agency, who are here to truly support businesses with their SEO growth, do make sure to get in touch. We’d be more than happy to support you with any of your SEO queries, and help turn things around for your businesses online presence.