Embracing the Potential of AI in your 2024 Marketing
Artificial Intelligence (AI) is no longer just a hype. It has already changed the way we work, and we are only scratching the surface. And, with the potential to analyse staggering amounts of data and automate tasks, AI is set to transform marketing like never before. But you know what? AI is often seen as […]
Why You Need To Be Preparing Your Christmas Campaigns NOW (Yes, Even Before Black Friday)
To some, it might be the dreaded ‘c’ word, but for me, it’s the ‘c’ word I’ve wanted to shout out for ages! CHRISTMAS! Not sure what you were thinking there, slightly awkward… But anyway. The festive season is coming up fast. And if you haven’t started planning your holiday marketing campaigns yet, listen up, […]
The Power of Voice Search: Crafting Content for Voice Assistants
“Alexa, tell me why I should be talking about voice search?” Voice search is becoming increasingly important for businesses as it continues to grow in popularity and with the rise of voice assistants such as Siri, Google Assistant and a fave to many of us, Alexa. More and more people are utilising their devices to […]
Twitter, X and Threads – What does it all mean?
In the space of two decades, social media has gone from being almost non-existent to an almost unavoidable part of everyday life. It’s constantly changing and evolving, with new apps and players trying over the years to grab for your attention. In recent years, it’s become pretty stable with the likes of Facebook, Twitter, Instagram, […]
The Power of Storytelling in Content Marketing
Storytelling is an incredibly effective (and necessary) marketing technique that helps brands make meaningful connections with their target audience. In this blog, I’ll be exploring why storytelling is so powerful and provide tips for crafting compelling stories as part of your content marketing strategy. Firstly, What is Storytelling in Marketing? Probably a good idea to […]
The Power of User Experience (UX) Design: Maximising Engagement and Success
UX is all about more than just creating visually appealing interfaces; it’s about crafting valuable and applicable experiences for users. In this blog, let’s dive into UX design together. We’ll explore its key elements, procedures, categories and phases. Plus, we’ll discuss how it all contributes to achieving high user engagement and success. So, get ready […]
PPC Remarketing: Reaching and Engaging Your Audience
Are you looking to take your marketing efforts to the next level? Business owners everywhere have embraced PPC remarketing for its powerful and effective reach. With this innovative strategy, you’ll get more out of your advertising money by targeting previous site visitors and reminding them about your products or services. Plus, as an added bonus, […]
Redesigning Your Website: A Guide to a Smarter Approach
Hello! I’m Adam, a web designer at drumBEAT Marketing. We work with businesses to improve their online presence, and one of the major areas we focus on is website design and redesign. Today, I want to share insights on what to consider when you’re thinking about revamping your website. Website Redesign: An Overview A website […]
What is Integrated Marketing?
Integrated marketing is a strategy that brings together all the different marketing communication tools and channels under one unified message to create a seamless experience for potential customers. The goal of integrated marketing is to ensure that all aspects of marketing, including digital marketing, public relations, content marketing, advertising and sales promotion, work together in […]
Lessons I’ve Learned In Digital Project Management
Over the last year and a half, I’ve seen some unique challenges arise over the years while managing projects for our clients here at drumBEAT. From adjusting to changing timelines and client expectations to best working alongside the team to stay organised, each milestone comes with its own set of issues and wins In this […]
The Future of Marketing: Emerging Trends and Predictions
As technology continues to evolve, the world of marketing is ever-changing. Staying ahead of the curve in this fast-paced industry can seem daunting, but it doesn’t have to be! Keeping up with the latest trends and predictions for the next 10 years is key if business owners want to stay competitive in the marketplace. In […]
Beyond The Metrics: How to Create a Successful Email Marketing Campaign
Are you looking to grow your business with email marketing but don’t know where to start? Well, you’re not alone! Email is one of the most cost-effective and successful ways a business can reach out to its customers. But it can also be a complicated digital marketing strategy to master, making it hard to get […]
