When it comes to your business, you may find yourself from time to time asking, ‘can I take advantage of outsourced marketing?’ This is especially the case when times are super busy, or when you’re not getting the results you want. Often you will stumble across blog posts where an agency has dedicated the blog […]
With UK events industry forecast to have lost up to £58 billion in 2020, businesses are now transforming most of their content online. In light of the COVID-19 pandemic, it’s nice to know what options for virtual events are out there. Considering the current climate, it’s looking ever more likely that businesses will have […]
Here in the office GTMetrix is a tool we use nearly every day for testing site speed. That could be a quick check after making web changes or as part of a number of tools for working on actively improving site speed. GTMetrix is one of our go to tools! Recently, the team at […]
A week in the life of a digital marketing intern! When I learned that I got the job as a digital marketing intern at Drumbeat Marketing, I was over the moon. Especially, given the current circumstances and the impact COVID-19 is having on graduate opportunities. Here, I will be writing about my experiences of the […]
How have organisations adapted their digital marketing to survive COVID-19? And how can you adapt your strategy to survive these uncertain times? Read on!
Knowing how to create content during a pandemic and get it right can be difficult. Get our tips here on how to boost your marketing efforts during COVID-19.
Do you want to track your social media marketing and use the information to improve your marketing efforts? Using social media metrics from your accounts will allow you to make informed decisions about your marketing. This will include what you have done, and what you should be doing moving forward. In this article we […]
Content may be King, but Data Is Queen! Use our actionable advice and tips to apply marketing metrics to your website. Also find out what marketing metrics actually are and why they are essential
It’s unbelievable to say that we are now 100 days down the line since we were told to stay at home, in light of the COVID-19 pandemic. 100 days is a long time, and a lot can happen! As a business, and a small team, we took this opportunity to adapt and strive in the face of uncertainty.
‘Never put all your eggs in one basket’ is a simple piece of advice. So, why don’t some take this on board with their marketing strategy? There are numerous definitions for what a marketing channel is but put simply, it is anywhere that you can spread information about your business. This can be for […]
Website mistakes are one of the easiest ways to turn people away from your business. It’s essential that when people reach your website, the experience is the best it can be. Users are unforgiving when it comes to website mistakes and will quickly leave your website if there are issues. We have put together some common website mistakes that are often easy to solve and can really help your website grow.
Sending e-shots is nothing new and has been part of the marketing mix for years. However, many companies are put off including this in their strategies. Why? Because we all hate getting annoying spam emails, and because junk filters now render many bulk emails useless. But that is not a reason to avoid e-shots. […]