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Building Local Links | Local SEO

Local link building SEO campaigns differ from traditional SEO. Having a strong link profile is essential to your website’s success in search engines. If you’re trying to boost the authority of your website, one good way is to get links from locally relevant sources. This guide is for all types of businesses who want to increase their site’s link authority.

Since local business types vary from fast food restaurants, to farms, to law firms, hair salons and everything in-between, the 9 techniques below are applicable across the all types of businesses.

  1. Local meetups – meetup.com

Meetup.com is a powerhouse website that connects like-minded groups of people together through events they call meetups. If you have a good grasp of your target audience and you know where they hang out, you can get in front of them more easily.

For example, let’s say that you’re a bike store. Would it make sense to sponsor a local meetup biking club? Yes!

How you can do it?

Step 1: Start by determining what type of groups might appeal to your audience. I have included some examples below:

  1. Plumbing or Electrical Business – Sponsor a charity group or a new homeowners’ group.
  2. Hair Salon – Sponsor women’s local meet up groups.
  3. Therapist – Sponsor a healthy living group.
  4. Green Business – Sponsor eco-friendly events.

Step 2: Show up to the next scheduled local meetup group. Network. Meet the group owner and see if they’re seeking sponsorship’s.

Step 3: Negotiate and get your site up!

  1. Local directories:

Getting included in local resource lists is one of the best ways to clue Google into your local authority. So, if you’ve already worked to establish local authority, or your website is a true resource for your locality, there’s nothing left to do but outreach.

  • Yahoo Local
  • Bing Local
  • Google Places
  • Yelp
  • Angie’s List
  • Merchant Circle
  • Yellowbook
  • ThinkLocal


  1. local review sites – Encourage customer reviews
  2. local clubs, organisations and charities – sponsor any event days.
  3. local business associations – Join relevant business associations to your company.
  4. local schools – Offer discounts, coupons, special offers for students.
  5. local festivals – Sponsor local festivals or have a stall if it’s relevant.
  6. local guides – get listed, interviewed or supply information.


  1. Digital PR
  2. Interviews and columns in local and relevant publications – newspapers, blogs.
  3. Competitions and local events
  4. local awards – e.g – Nearly every city has some sort of local business awards. They might be vertical-specific, or crowd favorites, or they might even be related to community service.

Do some research and find out what local awards your business might be eligible for, and get yourself nominated. The results are nearly always published online, which means the winners typically get links.

Although good link building takes time, thought, and a good amount of effort, it’s easy enough that anyone can do it. With so many different options and ways you can earn links, this is just a small sample that you can use to start gaining new ones today.

The idea mentioned above are a few ways in which local businesses can acquire some good local and effective links. The key for local link building is to be active in your local community. Get your business out there and join in with local events, awards, sponsorship and amplify all this good you’re doing with local press and any digital PR possible.

Please do not hesitate to get into contact with drumBEAT Marketing.


We can be reached at 01427 808870 and a member of our team will be happy to help.






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