Why You Need To Be Preparing Your Christmas Campaigns NOW (Yes, Even Before Black Friday)
To some, it might be the dreaded ‘c’ word, but for me, it’s the ‘c’ word I’ve wanted to shout out for ages! CHRISTMAS! Not sure what you were thinking there, slightly awkward… But anyway. The festive season is coming up fast. And if you haven’t started planning your holiday marketing campaigns yet, listen up, […]
The Power of Voice Search: Crafting Content for Voice Assistants
“Alexa, tell me why I should be talking about voice search?” Voice search is becoming increasingly important for businesses as it continues to grow in popularity and with the rise of voice assistants such as Siri, Google Assistant and a fave to many of us, Alexa. More and more people are utilising their devices to […]
Twitter, X and Threads – What does it all mean?
In the space of two decades, social media has gone from being almost non-existent to an almost unavoidable part of everyday life. It’s constantly changing and evolving, with new apps and players trying over the years to grab for your attention. In recent years, it’s become pretty stable with the likes of Facebook, Twitter, Instagram, […]
The Power of Storytelling in Content Marketing
Storytelling is an incredibly effective (and necessary) marketing technique that helps brands make meaningful connections with their target audience. In this blog, I’ll be exploring why storytelling is so powerful and provide tips for crafting compelling stories as part of your content marketing strategy. Firstly, What is Storytelling in Marketing? Probably a good idea to […]
PPC Remarketing: Reaching and Engaging Your Audience
Are you looking to take your marketing efforts to the next level? Business owners everywhere have embraced PPC remarketing for its powerful and effective reach. With this innovative strategy, you’ll get more out of your advertising money by targeting previous site visitors and reminding them about your products or services. Plus, as an added bonus, […]
Lessons I’ve Learned In Digital Project Management
Over the last year and a half, I’ve seen some unique challenges arise over the years while managing projects for our clients here at drumBEAT. From adjusting to changing timelines and client expectations to best working alongside the team to stay organised, each milestone comes with its own set of issues and wins In this […]
Beyond The Metrics: How to Create a Successful Email Marketing Campaign
Are you looking to grow your business with email marketing but don’t know where to start? Well, you’re not alone! Email is one of the most cost-effective and successful ways a business can reach out to its customers. But it can also be a complicated digital marketing strategy to master, making it hard to get […]
eCommerce SEO: Strategies to Drive Sales and Increase Conversions
When it comes to eCommerce SEO, it’s simple, right? Just optimise your product pages and then organic traffic will come in and that traffic turns into sales. Wrong. The truth is that eCommerce SEO isn’t quite as simple as optimising your product pages and waiting for the sales to come in (annoyingly) Instead, you need […]
Harnessing User-Generated Content on Social Media: Building Authenticity and Trust
User-generated content (UGC) is integral to any successful social media strategy. Why, you ask? Well, UGC is essentially free (which we love) but more importantly, it’s authentic. Okay, So, What Is User Generated Content? User-generated content (UGC) is material created and shared by your audience. UGC is content generated by real users who have experienced […]
Maximising Your Email Marketing: Six Best Practices for Effective Email Campaigns
Email marketing is a powerful tool for every business. It allows you to provide valuable content directly to your customers, build relationships and stay front of mind. But connecting with customers through email isn’t as straightforward as sending out some marketing emails (unfortunately) To make sure your campaigns are successful, there are certain practices that […]
The Importance Of A Structured Marketing Campaign For 2023 (And Where To Start)
In today’s business landscape, it’s more important than ever to have a structured marketing campaign that can take your business to the next level. With so much competition out there, it can be difficult to stand out from the crowd without a well-defined strategy. Fortunately, we’ve put together a helpful guide that outlines the importance […]
Christmas Marketing Campaigns That Need To Be Spoken About Again
It’s one of the most wonderful times of the year (after Black Friday, obviously) and that can only mean one thing, Christmas 🎄 But when it comes to Christmas campaigns, we don’t want to fall into the same trap as everyone else and talk about the new campaigns, but instead, bring you 5 minutes of […]
