Digital Marketing is rapidly evolving, with the growing sophistication of artificial intelligence in chatbots, along with a growing consumption of video content, the coming years will be interesting to swatch. However, what does 2018 have in store for digital marketers? Below we have compiled our top 5 trends to watch in 2018.
1. Show, Don’t Tell: Video Marketing
First and foremost is the rise of video marketing. Video is becoming the most popular and influential form of digital content for businesses today and if done right, it can have a very positive impact on your business. Video will account for 80% of all internet traffic by 2019, up from 64% in 2014, says technology giant Cisco.
As our attention spans decrease, marketers are heavily relying more and more on creating video content to boost search engine rankings, increase engagement and website traffic rates.
Video marketing isn’t just for big business so don’t be put off. Adding a weekly ‘how to’ or ‘Behind the scenes’ video onto your Facebook Business Page (or whichever social channel you use) can build that vital trust with your audience and target market. What’s more is that this video content is unique to you, and a study by Social Bakers has shown that native Facebook videos get more ‘reach’ than any other type of post.
Impersonalized email blasts and ads are going the way of the fax machine. Becoming hyper-targeted and focusing on personalizing every interaction is becoming increasingly important in getting the customer’s attention and trust.
Google says that 20% of its mobile queries are voice searches, and that number is only going to increase as consumers get used to asking Alexa, Siri and their smart fridge for insight on what to buy. By 2020, that number is expected to increase to 50 percent.
Chatbots are the perfect example of marketing automation solution impacting the business in 2018. These virtual assistants animated by artificial intelligence can bring to customers their answers in real-time.
Approximately two-thirds of marketers say that they will increase the number of live events they host in 2018. This is because marketers recognize that live events are one of the most effective marketing channels.