Our Analysis So Far Of Google Analytics 4 (An In-Depth Guide)

Universal Analytics To Google Analytics 4

As of July 2023, Universal Analytics (UA) will be switched off, and replaced with Google Analytics 4. To many, if not every marketer out there, this is a drastic change. But it is a necessary one and the new features of GA4 offer the prospect of more powerful and valuable analytics than ever before. To […]