When it comes to your business, you may find yourself from time to time asking, ‘can I take advantage of outsourced marketing?’
This is especially the case when times are super busy, or when you’re not getting the results you want.
Often you will stumble across blog posts where an agency has dedicated the blog to try and convince you to go with their business without giving any helpful advice.
There are two common ways to market your business:
- In-house by doing it yourself
- Outsourcing by getting someone else to do it for you.
What is outsourced marketing?
Outsourcing normally consists of depending on a company to run your activities. Some examples of outsourcing marketing activities are:
- Social Media Management
- Email Marketing
- Content Creation
- Web Design
- Paid Advertising Campaigns
- Marketing Automation
A good agency should ideally be putting a marketing strategy in place before any marketing activity starts.
What to consider with outsourced marketing
When thinking about whether you should outsource your marketing or not it’s important to consider these points for your business.
Firstly, what problems do you face in terms of marketing within your business? It may be as simple as you don’t know how to do it.
Secondly, do you have the budget to outsource your marketing?
Finally, if you’re considering in-house marketing do you have the time to effectively do it?
Let’s start by running through why outsourcing your marketing can be good thing:
Take advantage of expertise!
As a marketing agency, we basically live and breathe it, not only in the workplace, but also in our personal lives too.
We are constantly keeping up to date on the best way to do things through training and we monitor results of content produced. This means that we are more likely to suggest effective marketing options.
You need help with a certain area of marketing!
Outsourcing doesn’t mean that you must hand over every single aspect of your marketing. You may just need help with one specific thing.
For example, you may need help with the design side of things and you could benefit from outsourcing this.
You aren’t getting the results that you want!
You may have put so much time into your marketing campaigns but aren’t achieving the results that you desire.
With an agency, comes a marketing team which means that you’ll have access to a wide range of skill sets.
Not only will this give you a set of new eyes, but you’ll be able to work with the team to create a good clear marketing strategy to get you the results that you desire.
The key benefits of choosing to outsource your marketing
Gain access to the latest marketing resources!
Most agencies will be up to date with the latest tools to use.
This will make marketing your business so much easier and means that you’re more likely to get a higher reach than you have done previously. This is something you should take on board as marketing constantly changes.
Return on investment!
Hiring a marketing agency means that you’re pretty much guaranteed that your on-going marketing projects will not go unfinished because outsourced marketing is heavily reliant on gaining results and positive reviews from clients.
Not only this, but you won’t have to worry about missing out on your marketing if it is done internally and a staff member is absent as a lot of agencies plan in advance.
This is also beneficial if you want to measure results as marketers will keep track of current campaigns!
We also use monitoring aspects, such as social and website metrics, to see what is doing well and what’s not.
Get your competitor research done for you!
With agency marketing you can hand over the reins when it comes to competitor research.
An important factor for any marketing strategy is competitor research – this is another great element to outsource.
You could spend hours upon hours completing your competitor research and scrolling through the social media and trying to keep on top of their latest products.
However, when you outsource your marketing, this is something that you wouldn’t need to worry about as most marketing agencies will do this for you.
Expand into new marketing channels!
When deciding whether you should venture into outsourcing your marketing or not, a key benefit to keep in mind is that the outsourced team will most likely have expertise in different marketing channels.
This means that they will be able to advise you on the best options to go for and they can tailor posts to suit each platform.
With aspects such as web design, they will also be able to cover the technical side of things like improving your site speed.
Learn more about Outsourced Marketing
Most businesses will do marketing well on their own, however they tend to overlook key areas and elements of marketing since they have little time and resources.
Adding outsourcing into the mix can give your business that extra flare so give us a ring for our outsourced marketing services! 01427 808870