Social networks have exploded in recent years. From Facebook and Twitter to Instagram and Linkedin, nearly everyone uses at least one of the major social networks. Thanks to the surge in connected mobile devices (phones, tablets and now even watches) social media marketing offers round-the-clock access to your customers and a range of lucrative business opportunities. Social media marketing is fast becoming a customer expectation rather than an optional extra, so it is important for your company to take advantage of these platforms and add another string to your digital marketing strategy.
Whilst most business owners are confident in using social networks in their personal lives, many are unsure how to tap into social media’s potential when it comes to generating business opportunities. Knowing exactly what to write about can be a minefield, and many companies struggle to understand correct online etiquette or how to use social media platforms to drive sales.
Thankfully, drumBEAT marketing are here to help! We offer a range of tailored solutions to help you engage with customers through social media marketing, which will raise your company profile and drive traffic to your website.
What is Social Media Marketing?
At its core, Social Media Marketing involves making use of social networks to raise brand awareness, generate income and build customer loyalty.
To do this, you need to strategically create content that social users will enjoy and share with their friends. It is vitally important that you choose the correct platform on which to focus your efforts, and this will largely be based on your customer demographic and your business goals. There are an increasing number of social networks, each with a unique online ‘culture’ and different opportunities to market your business.
- Google +
- …and many more!
drumBEAT Marketing UK helps you find the most appropriate social media platform for your product or service.
Our team then drills deep into the analytics of each social media platform (as well as your own Google Analytics statistics) to develop a social media strategy that’s right for your business. This analysis then enables the content to be refined and optimised to enhance conversion rates and customer engagement.
Too many businesses focus on posting entertaining updates without any real understanding of whether those posts are converting into sales. Return on investment is crucial to a successful social media campaign and so at drumBEAT marketing we always start with the bottom line, and work up from there.
Why Do I need Social Media Marketing?
There are countless reasons for using Social Media Marketing which all need to be assessed in order to ensure they fall in line with your digital marketing strategy. Some of the common uses involve:
- Increase customer engagement – get people talking about your products and sharing their opinions.
- Improve Brand awareness – keep people up to date about your company.
- Add a ‘personal touch’ to your business marketing – show visitors the people behind your business by posting your office news, events and anything that helps to show your company in a different light than you can achieve on your website.
The drumBEAT UK Approach
At drumBEAT we follow a step-by-step framework to ensure your social media marketing is providing good ROI:
- Client discussions to establish the aims of the campaign.
- Investigation into the correct platform(s) to use.
- Content planning.
- Devising a schedule for the content, to ensure the information is always fresh.
- Use our analytics tools to monitor the impact of the campaigns in order to increase their overall effectiveness.