Do you know why your competitor outranks you in online searches?
What is Search Engine Optimisation (SEO)?
SEO is the process of optimising a website so that it ranks highly in search engines (such as Google or Bing) for the terms that are most relevant to your business.
There are many different elements to optimising a website so that it ranks well and gains more traffic. These can be broken down into two broad areas: the elements which are optimised on your website itself (on-site factors), and off-site factors which can still influence your ranking. A comprehensive SEO strategy should cover both of these areas, and offers you the best chance of ranking highly in the search results.
There are dozens of on-site factors that can boost your search engine performance. These include the content and keywords included on each page and the way that content is served to the user. There are fewer off-site factors, but they can have a powerful impact on your ranking, such as the number of links pointing at your site, and social media shares of your content. These act as a vote of credibility in the eyes of the search engines, and can make a dramatic difference to your ranking. However not all links are created equally, so it is important to make sure you earn relevant quality links.
The most important thing to focus on when optimising a site is the user’s overall experience. All too often people concentrate on search engines when they are optimising their site, and end up stuffing their content full of keywords until it becomes nonsensical. They forget that their copy still needs to convince humans in order to generate sales!
Increasingly, providing a great user experience is also what helps you rank well in the search engines. Search engines want to provide users with the best possible results, and so websites that deliver the information in an efficient and user-friendly way are given a higher ranking. So never forget the user!
Why Do I Need SEO?
A high search engine ranking can be the difference between a company thriving, or going bust.
Most internet users discover new products and services primarily through search engines. It doesn’t matter whether you’re a local restaurant or an online e-commerce store, your Google ranking on key search terms will make a huge difference to your annual profit.
Ranking highly for the most relevant keywords for your business will raise your visibility, boost profits and help you gain new customers. In today’s digital age the importance of SEO is vital, so optimising your search performance makes strong business sense.
The drumBEAT UK Approach
Our team has a wealth of expertise in helping business websites to perform well in the search engines.
Over the years drumBEAT have gained a reputation for our expert knowledge and experience in this area. Members of our team are key influencers in well-known SEO communities such as MOZ and are regularly hired to present at conferences and industry events.
Our SEO process involves optimising the different elements of your site and making data driven changes through the data collected from Google Analytics and Google Webmaster Tools. Our focus is always on the bottom line and using KPI’s to ensure you get a good return on your investment.
We believe in building a strong working relationship with all of our customers and delivering them a quality service with transparent reporting on the work being carried out and the results achieved. This is why we never lose sight of our motto – ‘Quality Results Through Transparency’.
Our SEO Process
At drumBEAT Marketing we focus on the following key elements when optimising a website for the search engines:
Site Audit – Look at all elements of your site from an SEO and user perspective in order to identify what needs improving. This audit will include looking at the existing data you have in Google Analytics and Google Webmaster Tools (if available).
Keyword Research – Establish the target market and what potential traffic is available.
Optimising of main on-page elements – Page Title, Meta Description, H1 Header, Page Copy, etc.
Structured Data – Implement schema.org markup for the relevant elements of your site in order to help search engines further understand your content and display rich snippets where relevant.
Site Structure – Look at optimising your site structure and handling any canonicalization issues identified in the audit.
Site Speed – Making sure your site is as quick as possible for a good user experience.
Conversion Rate Optimisation – A/B testing different variations of your site to make sure you have the best possible engagement and ultimately conversion. Are you calls-to-action really working?
Analytics and Reporting – Regular reporting and analysis of the data being generated by Google Analytics and Google Webmaster Tools in order to gain insights and make data driven improvements.
If you would like to get a quote for our SEO services, or to discuss how we could help you increase your search engine traffic, please ring 01427 808870 or fill in the form below.